A Study On The Ruling Party Identification Of College Students In View Of The New Media

The new media has not only occupied all aspects of college students' study and life,but also had a profound influence on college students.As an important “audience” of the new media,college students are active in thinking and receptive to new things.They are easy to be “decentralized” in such an open environment.In the objective aspect,as a result of sharp social change,the infiltration by Western hostile forces,the ruling party's own construction problem,the new media “cruel grow”,spotty quality of promulgator,imperfect regulation of the new media and so on,some negative information is spread.It leads to the political apathy of some college students,and brings severe challenges to the ruling party identification of college students.This paper studies the status quo of the ruling party identification of college students in view of the new media based on literature review of the relevant theories and the empirical study.The first part introduces the research significance,current situation,research method and innovation points of the thesis.The second part,from the related concepts and theories of the ruling party identification,analyzes the mechanism and function of the ruling party identification,namely the history of the ruling party,ruling achievements,governing capacity,the leader of the ruling party,and the development of the ruling party conform to the “inner criteria” of people.In the third part,through discussing the development present condition of the new media and the new situation of college students' ruling party identification in the age of new media,it is concluded that the mechanism on college students' ruling party identification of the new media.In other words,the new media has reached the penetration through “extension”,and then the “decentralization” has been completed to eliminate the rationality of college students and finally realize the control of college students.The fourth part,we designed the college students' ruling party identification questionnaire according to the structural equation model of college students' ruling party identification,conducted an online survey of five universities in shaanxi province,obtained the first-hand materials.Statistical analysis software Mplus7.4 has been used to estimate,evaluate and modify the model,and the model is fitted accurately.The fifth part,Mplus7.4 has been used to analyze the collected 633 results of the survey.It is concluded that the college students overall highly agree with the ruling party,the university has a significant positive effect on the cognitive identity,affective identification and appraisive identity of the college students' ruling party identification,and the ruling party has a significant positive effect on the appraisive identity of the college students' ruling party identification,etc.According to the results of empirical study,analyzes the factors which affect college students' ruling party identification from these four aspects of the security issues of new media environment,construction of new media in the ruling party,the waek guidance from universities and college students themselves' factors.The sixth part,focusing on the problems and challenges posed by new media to college students' ruling party identification,combining with the data analysis results of the structural equation model of college students' ruling party identification,puts forward countermeasures from the four aspects of guaranteeing the new media environment security,strengthening the construction of new media for the ruling party,giving full play to the guiding role of universities and improving the self-management ability of college students.