The Study Of The Audience Consumption Status Of 2014 Wuhan Open And Its Economic Impact Of Wuhan

Wuhan Open has been held since 2014 in Wuhan,which is one of the top level and largest tennis competitions in China,besides China Open and Shanghai Masters.The audience is the key part of the sports competition,the number of which can decide whether this event could success or not and even influence the future of this event.The success of this Wuhan Open owes to the support of a large number of audience.The Wuhan Open has a big market,which means all kinds of consuming behaviors of the audience can not only make an economic benefit of the competition,but also intrigue the development of other industries in Wuhan.Making an analysis of the consuming behaviors of the audience and ensuring its economic effect could contribute to the Wuhan Open and offer some suggestion to expand its effect.This article has treated the consumers of the Wuhan Open as the research subjects and used the methods of questionnaire survey,data statistics,document literature and so forth to do the research.Making the use of reliable data to analyze the consuming condition of the audience in different programs and relative industries,then,figuring out the consuming preferences of the audience and the factors which can effect their consuming behaviors,and their requirements.After which,it is possible to take some measures and offer some sound suggestions.And using the data from questionnaire and official data base to make an 'input and output mould',calculating the economic influence which was brought by Wuhan Open,then,providing some data which includes reference value for the Wuhan Open,thus,formulating the better development of Wuhan Open.The conclusions of researching:1.The consuming level and features of the audience of the Wuhan Open:the medium and below consuming level of tickets of Wuhan Open;the audience have a passion of the souvenirs of Wuhan Open but do not have a good purchasing power.2.The factors which can effect the consuming behaviors of the audience of Wuhan Open:the convenient traffic and reasonable price of the tickets are the main reasons why the audience will come and watch the competition.Another reason is the good atmosphere of scene.3.The economic benefits which was brought by 2014 Wuhan Open:the foreign audience has a great purchasing power;bring enormous economic effects for all kinds of industries;Wuhan Open has a big economic effect of Wuhan economy.