Study On The Communication Behaviors Of CBA Tournament MCs Of Guangdong Winnerwav Basketball Club Under The "5W Mode Theory"

Established twenty years ago,CBA has been the most professional and commercialized basketball association in China.At present,MCs' necessary occupational fundation has not come into shape due to various factors such as lack of management,unsatisfactory professional quality,unstable gaming environment and other emerging problems.Taking all the MCs of Guangdong Hongyuan Basketball Club in Dongguan District of CBA as research objectsand based on long-term investigation,this paper summarizes the occupational development path.In other words,according to different periods,CBA MCs are experiencing pregnancy stage(from 95-96 season to 99-00 season),germination stage(from 99-00 season to 02-03 season),maturity stage(from 03-04 season to 08-09 season)and fast development stage(from 09-10 season to 15-16 season).The communication process of CBA MCs consists of several parts in order,namely,choosing—judging information and audience –analyzing information,entering the court and waiting—expecting audience's attention and interacting—responding to audience and giving feedbacks—satisfying and making himself/herself reasonable.This study uses 5W Mode theory in communications to analyze MCs communication factors and features.Through taking five dimensions as analysis indexes,namely,communication subjects,communication media,communication target audience,communication content and communication effects,the research discusses CBA MCs' communication factors and features.The research investigates the concept,connotation and features of CBA MCs and points out that they have both generality of broadcasting hosts and speciality of competitive sports.The uniformity between personal style and team collaboration should also be noticed.The thesis puts forward that,(1)“being expert in one thing and good at many” is occupational requirement faced by CBA MCs;(2)“all-round development” is a new growth opportunity for CBA MCs;(3)“unique style” is a symbolic quality which CBA MCs should occupy through training.suggestions :(1)promote professional skills;(2)enrich communication channels by using we-media;(3)form unique style and extend occupational development;(4)establish professional show teams and diversify communication effects.