On New Carriers Of Collage Ideological And Political Education With New Media

New media, based on IT, is now widely used all over the world. Its vigorous development is also witnessed in China, considering its 700 million Internet users, the number of which is still increasing, and more and more on-line computers and smart phones. New media and traditional media, through which the information is disseminated, on the one hand, are competitors against each other;on the other, are integrating on new platforms. Media integration in information dissemination is becoming a new industry trend.The co-opetition between traditional and new media brings deep effect on collage ideological and political education, specially manifested on its carrier development. The well developed carrier with various forms and multiple levels has more potential to be innovated. As the development of new media, the relationship between the traditional and new carriers cause for academic concern, especially on how to improve traditional carriers with the help of new carriers, and how to develop new carriers to cater for the increasing needs of time and collage students.New media can be the platform for the innovation of collage ideological and political education carrier. Since contradictions is the drive for development, the emergence of new media, which brings a series of contradictions on environment, subject and object, is the momentum of innovation of carriers. New media brings in environmental elements by improving social, cultural and technological environment; it brings object elements by making contradictions between expansion of interpersonal communication of collage students and potential communication disorders, between active access to knowledge and fragmented knowledge from new media, and between the awaking cyber democracy and value orientation disorder and anomic; and it brings subject elements by inducting new platforms and approaches which lead to weakened dominant position of educators, high efficiency and timeliness which lead to barriers and disorder, and interpenetration which lead to difficulties of management.Theoretically, the Marxian scientific judgment about nature of practice, technology alienation and pursuing freedom for all round development of human being provide us theoretical base for innovating carriers of collage ideological and political education. Practically, new media is a shock to the carriers, influencing it in culture, value, ideology aspects and so on. However, teachers working in this field don't know enough about new media yet and have been ignored to a certain degree, and their students haven't been active. The situation results in insufficient driving for innovating carriers. Moreover, the weakening resource integration capability of traditional carriers and insufficient innovation capability of new carriers can not work together yet, which makes the innovation of carriers of collage ideological and political education essential.To improve innovation of carriers of collage ideological and political education, we need to stick to correct notions and principles, under the leadership of CCP, with socialist core values as its standard and “Innovation, Harmony, Green, Openness, Sharing” as its idea of development. To improve driving for innovating carriers, we need to educate college staff more about new media, and guide the students in their participation. With traditional carriers as main channel, we can add new media to it while finding more new carriers and looking for a way to make them work together. And finally, we can better the innovation management of collage ideological and political education by regulating its innovators and improving its forms and contents.