On The Innovation Of Ideological And Political Education Of Colleges And Universities In The New Media Era

The new media era have the characteristics of freedom, opening and innovation.The information spread quickly and unprecedented which impacting and fusing our life. The university student are influenced by the new media era easily, because they are young talents and have active thought and knowledge. At the same time, the ideological and political education are in an age which is full of challenges and opportunities. Increasingly changing and frequently using new media makes the educators are facing a new environment and new mode of transformation. The student of university were born and grew up in the new media era.They need ideological and political education which have new characteristics and requirements. Old spoon-feeding model teaching has gradually been rejected, however, the new mode which have the instructive educators, equal communication and diversity teaching are becoming the mainstream model. So we should excavate the necessity and feasibility of innovation from the perspective of educators. The necessity of innovation mainly reflected that the educators need to pay more attention to individualized education and close to the learning characteristic of students. In the aspect of initiative, educators who have correct ideas, strong will and courage is the source power to education student. Firstly, the feasibility of innovation reflected that the Party and the Country attaches great importance to ideological and political education. Secondly, the feasibility of the innovation is that the new media has extensive in-depth education in colleges and universities. Colleges and universities basically equipped with corresponding multimedia hardware facilities, the campus website and the information release platform. Lastly, the feasibility of innovation is that the ideological and political educators improving their qualities, The most obvious is that the talent who was introduced as educators is generally doctoral education level. The staff is also training and continue their education through various channels to improve their own quality actively. With the conditions of innovation and the incentive environment, this article divided into three aspects to explore the innovation path. Firstly, the education concept of educators is the basis of innovation. Philosophy is a rational experience guidance of action, the idea of guide should follow the national basic policy and advance with modern education ideas. Secondly, the innovation is the abilities construction, which is the requirement of the personal qualities as educators. Ideological and political education requires educators who possess exquisite and noble media literacy. On this basis, we are not only establish the authority of educators, but also raise the guiding force of the ideological and political educators. Thirdly, the innovation of the education. In new media era, the educators should to broaden the work carrier. That is not only consist of the textbooks of classroom, multimedia and video data, but also contains campus network, we chat platform and instant messaging communication, which can be promote and complement each other. Meanwhile, we also need to promote the strength of educators team. The ideological and political education need the educators work together to build a harmonious media environment. This paper in order to provide enlightenment to China's ideological and political educators and hope to effect slightly on the ideological and political education enterprise.