Innovative Study On College Students’ Ideological And Political Education Under The Perspective Of New Media

Upsurge of new media makes information spreading extremely simple and getting information becomes more easy. When college students encounter with new media, a kind of special chemical reaction set off slowly. College students are the hope of the country and the nation with expectation to revitalize the Chinese nation and achieve the Chinese dream. As post-90 s youth, college students experience society change and development characterized by economic globalization 、 information networking and social diversification. New media has comprehensive penetration to learning experience,communicative and everyday life of college students. The rapid development of it has brought great changes on the ideological and political education. Facing the new technology, new situation and new problems, how to make full use of it absorbing what is good and rejecting what is bad. How to innovate and enhance the appeal of ideological and political education and strengthen its pertinence and actual effect ?These has been an important research subject on college students’ ideological and political education.As the iconic scientific and technological achievement in the new period, new media has many distinct characteristics such as individuation, interactivity, timeliness,hypermedia and digitization. It provide broader platform and richer carrier college students’ Ideological and political education; It promote subjectivity and heighten effectiveness and came up with a combination of college students’ Ideological and political education. However, challenges that new media brings to ideological and political education can not be ignored. The principal status and authority of ideological and political educators are being challenged; It easily trigger psychological crisis and personality disorder of college students; Educational contents of ideology and politics must keep up with update speed of new media, and so on. This will require that we learn from the past successful experience on ideological and political education as well as innovate ideological and political education in the new media era.It is an important task to teach ideology and politics under the perspective of new media, to explore and work out strategy and update content about college students’ ideological and political education, to enhance the actual effect of ideological and political education. First, ideological and political education should advance with the times and it is necessary to change educational philosophy.Second, it is necessary toupdate the content of the ideological and political education Third, it is necessary to improve and perfect environment of the ideological and political education. Fourth, it is necessary to innovate methods of the ideological and political education. Facing new media which is a double-edged sword, we should seize the opportunities to foster strengths and avoid weaknesses, formulate workable and suggestive strategies,implement innovation of ideological and political education, achieve ultimate goal to strengthen the actual effect of the ideological and political education of college students.