University Campus Network Culture Construction Research

The 21^st century is a network era. The driving force which Network in less than decades had produced for human civilization, have surpassed the sum of that since millions years. In the process of combining network with higher education,a kind of new campus network culture of university have been generated. The campus network culture of university is the modern network technology, in particular, a new cultural configuration which generated by combining information technology with muti-media technology, and university campus culture. The campus network culture of university is not only the common spiritual home for college teachers and students, but also a new battle field with which various ideologies fight. If the battle field of university network culture is not occupied by Marxism, the other negative reactionary thought trend will occupy. Therefore, to strengthen the construction of university campus network culture, and strive to occupy the battle field of network culture with socialist core values, is not only the major theoretical issues of the reform and development in colleges and universities in our country, but also a practical subject to be answered in the face of the ideology security of our country.This study bases on the background of building the network super cultural nation of socialism with Chinese characteristics, adhere to the basic position,basic idea and basic methods of Marxist cultural theory, discusses the achievements of the construction of campus network culture in university,analyses the causes and the problems, puts forward the concrete countermeasures for the construction of college campus network culture. The study is divided into four chapters:The first chapter, the analysis of the concept of college campus network culture. The discussion Mainly start from the definition, trait analysis, and structural elements. With the definition of culture as the logical starting point, the Paper gradually organized and defined the concept of network culture, college campus culture, college campus network culture. On the basis of analyzing the characteristics of network culture, Paper summarizes the characteristics of the campus network culture. Finally, the college campus network culture can be divided into dominant form, elite form and the masses form.The second chapter, theoretical thinking of construction of the college campus network culture. The theoretical basis of Paper is made up with cultural theory of Marxist classical writers, western cultural leadership theory and the theory of the cultural construction of the Communist Party of China. Then, the paper puts forward the principle of combining inheritance and innovation, with directional and personalized, humanistic and scientific nature, on which the college campus network culture must insist. Properly handling the relationshipbetween the network culture and college campus culture, network communication and public opinion guiding, the production and supply of network culture.The third chapter, analysis of the current situation of the construction of campus network culture in colleges and universities. The analysis focuses on exploring the historical process, the achievements, and the problems needed to be done as well as the resulting reason of the problems. College campus network culture, as a new type of cultural form, has been on the stage of governance after the stage of exploration and development, achieving a rapid development with shorter construction course. College campus network culture has made certain achievements, meanwhile, there are some problems which cannot be ignored.The fourth chapter, the path of the university campus network culture construction. Specifically, we must adhere to guide the network culture in colleges and universities with socialist core values, to strengthen network moral education of the young college students, to strengthen the construction of battle field of campus informatization, to strengthen the construction of system of college campus network culture, the most important thing is to strengthen the construction of talent team.Paper, in the conclusion part, summarizes the research, proposes the concrete conclusion, looks forward to the future research.