Development Of Ecological Sports Tourism Resources In Three Counties Of Qiandongnan Based On SWOT Analysis

China economy in after experiencing sustained rapid growth development bottlenecks encountered, to find a new pattern of a breach, the industry have embarked on the transition path. Under such a background, a high degree of integration of tourism industry and sports industry, take the road of the development of the ecological is a way of transformation. Based on the needs of modern social transformation and development, Li from Rong county regional industrial integration development demand and regional ecological resources advantage of support, ecological sports tourism is of county tourism and sports industries common development path.The in Qiandongnan Prefecture Li, from Rong County ecological sports tourism resources as the research object, using literature data and field survey, interviews, logical analysis and other research methods, on three county national traditional ecological sports tourism resources and mountain outdoor eco sports tourism resources two kinds of resource development SWOT analysis, believe that Qiandongnan County Ecological Sports tourism resource development is still in the initial stage, the advantages of resources to effectively support the development of eco sports tourism resources, unfavorable conditions restricting the development of ecological tourism, unprecedented opportunities, challenges.Qiandongnan County ecological sports tourism resources development should adhere to the government led, market-oriented principles; adhere to the ecological sports tourism resources development and environmental protection, coordinated development principle; adhere to the brand, characteristics, experience principle; adhere to the principle of the authenticity of the folk culture; adhere to the regional resource sharing, the principle of openness and cooperation; adhere to the ecological, sports, tourism, high degree of integration principles.According to the SWOT of Qiandongnan County ecological sports tourism resources development analysis results, follow the development principle, the proposed from the point of view of government, funding channels, publicity channels, resource development, educational personnel, personnel training and other six aspects to propose the corresponding development strategy.