Kunming Amateur Football League's Business Model To Discuss

In recent years as the country issued a series of policies on enhancing the development of Chinese football foundation, illustrates the country to the attention of the Chinese football has been promoted to a very high level. However, amateur football league is a core part of the competitive sport of football, football population of a country determines the size of the football in this country the level of per capita of amateur football league for security in a region or even a country's football to steady growth in population has important significance.In kunming, the author of this thesis research based on the present situation of amateur football league in the basic information of the participants, the participants for the amateur football league operation satisfaction, amateur football league difficulties of operating research. Trying to find out the bottleneck for the further development of kunming amateur football league, combining the actual situation in kunming, puts forward a set of high feasibility, reasonable amateur football league operation mode.Time in kunming, the author hopes the government related functional departments and the football association to vigorously support the development of the non-governmental organizations for amateur football's efforts, the amateur football market operations to the market to choose, we can see in the original system, the football association in kunming, the leader, the amateur football in kunming, we can be simply divided into two parts, namely the public welfare and public welfare, the public welfare of amateur league is simply the market's full market economy behavior under the domination of funds, it is the city of kunming's amateur football groups is huge, they demand for amateur football match determines the commonweal amateur league is the necessity of the for-profit amateur football league, and it is also the future population base to increased security condition of Chinese football.Kunming amateur football league overall investment situation is not optimistic, less choice of business scope. Money problems, so to some extent, is difficult to guarantee the participating teams can have a good game environment, but also conducive to the development of amateur football league. And now in kunming amateur football league is divided into two categories: sponsored by the functions of the government agencies public amateur football league, with private capital, sponsored by the sports culture communication co., LTD., for-profit amateur football league. But the government functional departments for the public welfare of amateur football league not enough attention, which leads to the slow process of marketization of the kunming amateur football league, against the development of the game.Kunming amateur football referee team belongs to the young people more generally, whether the linesman or referee. So in this case, amateur football match organizers should according to own actual situation, the referee team regular referees related knowledge training, not familiar with the referee experience referees should be arranged in the law enforcement partner experienced referees, for in the form of old referees with the referee, speed up the ability of the law enforcement referee team. Only have a good referee team, can guarantee the sustainable development of an amateur football leagueAccording to the current kunming amateur football league every footballer insurance situation investigation, the author think it is necessary to enhance kunming amateur football league players' insurance awareness, improve the amateur football league insurance mechanism, even is the mandatory provisions are formulated. Because football is a kind of strong antagonism, large amount of exercise, the game for a long time and are vulnerable sports. When professional team players to get hurt in training or competition, the medical costs are borne by the professional clubs where, they don't have to worry about cost or medical conditions. And for amateur football team in kunming now, it is not realistic. Because of the lack of medical care, so amateur football match injured players health costs are borne by the players themselves. But this will largely influence the players in the amateur football league into passion and enthusiasm.Kunming amateur football league operation process operating funds of the central African for-profit amateur football league most funding from the government, special fund is special), the league, teams, sponsorship and advertising fee proportion less; For-profit amateur football league with no government funding, the main source of income depends on: league sponsors, named, advertising, registration fee, etc. For-profit and nonprofit amateur league sports level is not high, lacking the ability to match, so the league sponsorships, businessman named, advertising rate is not high, lead to for-profit amateur football league operating funds shortage problem is very obvious, the amateur football league operation mode has restricted the sustainable development of amateur football league in kunming, capital requirements.Kunming non-profit amateur football league(2010-2015 media strategic partner has always been: kunming city news(traditional media) a; For-profit league basic for propaganda way during 2013-2015: the venue, past teams publicity and word of mouth advertising propaganda, amateur football team, the manager of the QQ group. Amateur football league single publicity channels have been unable to adapt to rapidly changing information age nowadays, such amateur football operation mode restricts the kunming propaganda demand for the sustainable development of amateur football league.