The SWOT Analysis On The Development Of Taiji Industry

Taijiquan leads to priority to with cultivate one's morality raises a gender.The actions contains in static dynamic,moving in the static mode and it can lead people to Harbin body,relieve pressure,eliminate anxiety.The characteristics of taijiquan is light,soft,and slow.Taijiquan is loved by the people of the world and sought after because the characteristics.Tai chi has been introduced to more than 150 regions and countries in the world at present.At the same time,the world has more than 80 countries and regions who have already established the corresponding taijiquan group,and the practitioners of taijiquan have amounted to 150 million people.Broad and profound taichi culture contains the immeasurable economic value and opportunity that already noticed by more and more people.However,there are many shortcomings and the insufficiency in the spread and popularization of taijiquan and the process of industrializationSo that,it is extremely essential to develop a perfect industrial system of Taichi quan.It is valuable for us to discuss how to express the typical advantage of Taichi quan to promote the development of the industrial process of Taichi quan.We use the methods of literature review,expert interview method,SWOT analysis method in this artical.We analyze the status and trend of the industrial development of Taichi quan in this article and we find that the advantage of the industry of Taichi quan in theory are as follows:It is very useful in fitness function;It is rich in culture connotation;The foundation in maket is rich;It is good in brand cognitive;The good situation to spread taijiquan in the world;The loose policy environment;The extremely development in sport industry;The spead of healthy concept.And the issue in this period are as follows:The shortage that the transformation brings;The lack of unitive standard and rules;Lack the plan of scientific development;It is fuzzy in market positioning;The management system is not imperfect;The impact of the culture from other place;Lack the talents who are good at operation and management.We analyze the advantage and the shortage as above and we give some advice as follows: Intensify the participation of the government and creat the good environment for development;Pay more attention to the exploitation of the market and cultivate the growth points of industry;novate the business model and explode the professional way to develop taijiquan;Intensify the scientific research,and exploit theimplied meaning of culture in taijiquan totaly;Intensify the international communication and expand the space of the development of taijiquan industry;Focus on cultivating talents and improve the level of education and industry in taijiquan;Improve the influence and brand popularity by strengthen publicityThese measures can not only good for finding the commercial value of taijiquan but also can find the connotation of taiji culture.It also can promote the spread of taijiquan and the progress of protection of Intangible assets of taijiquan.In order to shape healthy concept of life.And this can provide reference for other industry in wushu.