Research On The Influence Of Sports Event On The Social Culture Of Fuzhou City From The Perspective Of Residents' Perception

In recent ten years,with the Beijing Olympic Games, the Guangzhou Asian Games and a series of events have been held,the impact of large-scale sports events on the host has become increasingly prominent.As the event participants and witnesses, held the perception and attitude of residents of sports events successfully held plays a crucial role. Through using the method of literature, interview, questionnaire survey method, longitudinal research method, mathematical statistics research methods, combined with factor analysis method, clustering analysis, t-test analysis and variance analysis methods to understand the residents on social and cultural impact of games perceived differences and changes.Research shows:Residents of Youth Games, social and cultural impact of perception factors can be divided into five aspects of life style and mental consciousness factor, social factor cost, culture, folk custom and traditional factors, cost of living factor and interpersonal relationship factor; overall, residents for Youth Games positive perception of social and cultural impact is more intense, and low for the negative perception of social and cultural impact; gender, age, income, educational level, residence time, occupational characteristics and demographic factors affecting the residents of social and cultural impact of Youth Games perception. Longitudinal study, residents for Youth Games support and attention degree than the previous improved; residents in the perception of social and cultural impact of Youth Games, residents of different gender, age and culture level before and after twice comparison is change, and different wage income, living time and job characteristics of residents in before and after twice perception showed no change.Finally, with the method of content analysis, from the perspective of residents of put forward to strengthen the sports events to control and reduce the cost of running race; to enhance the level of public services, improve the quality of life of residents; pay close attention to the residents' perception, increase residents support; and actively promote the local culture, established residents to participate in the system; timely formulate "after Youth Games strategy", extending Youth Games positive impact etc. five suggestions.