| E-sports is an emerging sports in the information age.Similarly,the e-sport anchors are also an emerging profession derived from e-sports and live broadcast platforms.With the short-term development history and endless industry problems,hundreds of millions of market dividends and fan sizes indicate that the industry of e-sport anchors will surely be surging in the future.Everything is difficult at the beginning.The various problems faced by the e-sport anchors and the various chaos encountered are caused by the situation.However,there must be laws to find and experience worth learning from.So this study attempts to address the basic issues of what the e-sport anchor is,how China's e-sport anchor team develops,the characteristics and problems of the e-sport anchors,and how to promote its benign development.First,this study briefly describes e-sports and China's live e-sports programs and introduces research objects.Then it systematically introduces and summarizes the birth history,development history,and general overview of e-Sports anchors in China,and selects typical e-sport anchors to refine them.Analysis and discussion.The e-sport anchor is the initiator of the e-sports live broadcast system.This research will conduct a comprehensive analysis of this dissemination system,focusing on the identity and live broadcast content of e-commissioning anchors and positioning,and consider the anchor in the live broadcast process.It has a dominant role in the content;in the study of the communication channel,this study combines McLuhan's theory of“ media is the message ” and concludes that the live broadcast platform is the decisive factor of the e-sports live broadcasting industry.The e-sport anchor has an active reaction to it.The audience plays a passive role as a communicator in the process of live broadcasting,and is dominated by young males with high income levels.Each profession has its own basic principles and functions.This study compares the relevant theory of traditional sports explanations and systematically summarizes the six basic working principles and commentary on the service,professionalism,and authenticity of the e-sport anchor team.Accompany teaching and other four role functions.Based on the above discussion,and supplemented by the statistical analysis of the live broadcast information of typical e-sport anchors,this study has collated and summarized the basic characteristics of China's e-sport anchor team and theexisting problems,and it has been broadcast from the e-sport anchor and live broadcast.Platform,government,and society propose specific recommendations in four areas: E-sport anchors need to adapt to changing audiences and game types,continuously innovate live content,increase interaction with audiences,and strengthen professional and standardized learning;To avoid vicious competition,establish a standardized training channel for the main broadcast;at the same time,the government also urgently needs to introduce professional and guiding laws and regulations to strengthen the supervision of this industry,and the society's common concern and acceptance of understanding can promote electricity better.The development of the competing anchor industry is on the right track.Conclusion This part of the study summarises the current development of the bipolarity of the current icy host team's icy and coexistence,and introduces related communication and sociological theories such as “young subculture”and“entertainment to death” to the e-sport anchors.Demonstration of the phenomenon of communication,trying to interpret the motives behind the social phenomenon related to the e-sports broadcast industry.The e-sports broadcast is the common revelry of the anchor and the majority of fans,but excessive entertainment without control and management brings hidden danger-entertainment to death. |
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