A Research Expedition Report On The Implementation And Development Of ’Go The Distance-FY12’ Project

Based on the “New Great Wall-Students Supporting” scheme, the “GO THEDESIGNED-FY12’PROJECT” is a joint public welfare project with Nike (China) Ltd asits main sponsor. It is designed to improve the physical fitness of students in the rural areas ofChina through physical exercises and help students be more optimistic and team-oriented aswell as acquire certain life skills.This research paper evaluates the implementation status, project outputs and the impact onthe beneficiary population of the “GO THE DESIGNED-FY12’PROJECT” through methodssuch as monitoring, relevant document analysis, questionnaire and survey, expertinterviews, on-the-spot investigations and statistics analysis, and gives a morecomprehensive discussion on topics like whether the project achieve it’s expected targetand the pros and cons in developing this project in the hope to achieve a betterdevelopment of the project and benefit more students in poverty-stricken areas.Theresults show that:1)“GO THE DESIGNED-FY12’PROJECT” is a relatively in many sports publicwelfare project chaeacteristics, get rid of traditional mode, and strating from the actualdemand. In sports as the carrier,in order to equipment,sports equipment,sports teachingmaterial support, technical guidance to the main operatio method,and the volunteers asauxiliary means.2)“GO THE DESIGNED-FY12’PROJECT” makes the directbeneficiaries in the sports participation, psychological state and life skills such ascommunication and cooperation are improved obviously. The objective of the project hasbasically reached for’help students be more optimistic and team-oriented as well as acquirecertain life skills.’3)“GO THE DESIGNED-FY12’PROJECT” also had an impact on thevolunteers, teachers.4) A favorable factor for project development: Support of relevantnational policies, projects to benefit the region and the crowd recognized the internalorganizational structure reasonable, fund management, and corporate and brand influence.5) Proposed countermeasures to promote the project development: The perfect trainingsystem; improve the mechanism for project evaluation; variety of sports means integratedinto the project activities; step up publicity efforts to improve the government’s attention.In addition, in order to expand the project beneficiary groups, but also in high schoolproject basis to carry out the sporting public projects for primary school students inpoverty-stricken areas.