Research On Sports Consumption Behavior Of High School Students In Haidian District Of Beijing

The rapid development of economy makes the rise of the sports industry.More and more people participate in sports activities.They invest more time and money than before.The pursuit of sports fashion has become a new trend of modern life and so do the high school students.As a replacement for the future construction of the socialist cause,the high school students are the hope of the nation.What the concept of sports consumption they have will affect the development direction of sports economy in the future.The research can not only invest their sports consumption present situation,guide their sports consumption behavior,but also provide a theoretical reference for other domestic cities.On the basis of previous studies,this paper use the method of documentary,expert interview,questionnaire investigation and mathematical statistics.‘Beijing haidian district high school sports consumption behavior research questionnaire'was issued to 6 high schools in Haidian district of Beijing and find out:1.More than 80% of the respondents to held a positive attitude to sports consumption.Their sports consumption have different level.The mainly structure of the haidian district of Beijing high school student sports consumption is physical sports consumption.The proportion of non physical sports consumption is relatively small.4.Haidian district of Beijing high school students' sports consumption motivation are obvious,including wearing comfortable,alleviate the pressure and strengthen the body.More than half of them use mobile phone and computer terminals to collect sports products information.But they'd rather to store for shopping.3.65.1 % of respondents are satisfied for the sports products.8.6% of the people were not satisfied for sports products.The mainly reason is poor quality.They often ask for the store or factory return.4.The influencing factors of the haidian district of Beijing high school student sports consumption behavior mainly include the following twelve aspects:interested in sports,fashion clothing can make me more confident,can make pleasure,cannot insist for a long time,disease;Affected by students,kinds of sports products,the family's support,stressful academic life,high price,propaganda is not enough.