Study On The Predicament And Path Of Sanda Competition Market Development

Wushu is an outstanding national traditional sports program in China.In recent years,with the development of modern wushu sanda sports,wushu sanda competition market problems gradually appear in the agenda and put into practice,"sanda","Chinese kung fu","wushu sanda champions" and other events in the way of marketization of surging ahead,develops unceasingly.But,due to the wushu sanda competition starts late,still have not much influence in the domestic MMA and the United States,Japan's K-1 events such as the fight club in the world market on the stage of popular,Chinese wushu sanda competition marketization development momentum and space by the impact of foreign martial arts tournament.Therefore,we believe that the removal of wushu sanda sports many aspects still need to constantly improve themselves,ideas need to liberate the national traditional culture,event related game rules need to be perfect,need to set up national brand culture,game operations personnel need to develop,and so on.In this paper,by using literature,expert interview and logical analysis and comparative analysis methods such as the plight of the development of wushu sanda competition market of our country,in-depth study of Chinese sanshou competition marketization development path to further exploration,and induction and summary.Major findings:The dilemma of the marketization development of wushu sanda games: 1.The masses are bound by traditional cultural concepts,and wushu sanda athletes are affected by the "national system".2.The market of wushu sanda games has great potential,and the market development is obviously insufficient,and many popular consumer products have yet to be developed.3.The lack of talents in the operation of wushu sanda and the lack of high-level wushu sanda brokers.4.There are fewer well-known brands,lack of innovation awareness,and insufficient promotion of the media and Internet.5.The rules of wushu sanda games are relatively conservative,resulting in the fierce competition,excellent degree and lack of appreciation of wushu.The path of the marketization development of wushu sanda games: 1.Emancipate the traditional concept,transform the government function,implement the separation of management,and follow the market development path.2.We will intensify efforts to develop the derivative products of martial arts,and promote mass consumption.3.To increase the professional training of sports agents in universities and colleges across the country,and to strengthen the training of talents in the management and management of wushu sanda.4.Strengthen the official website of wushu sanda,WeChat public number,the construction of official APP and the publicity of the webcast platform.5.Build wushu sanda star athletes and create star effect to promote market economy;Set up the brand of wushu sassy,reflect the national traditional culture breath.