The Research To The Inheritance And Protection Of Anhui Long Brand Culture

Anhui long brand culture has spread for a long time with the unique local cultural characteristics and the value of being inherited and protected.But with the development of the society,people have more diverse forms of entertainment,causing that Anhui long brand has gradually been forgotten,the number of people who paticipate in it is decreasing sharply and may even have lost.So it has great scientific significance to study the development of inheriting and protecting the long brand culture.In heriting and protecting the long brand culture in Anhui can better explore and research its history and origin,provide resource integration for studying it---Chinese non-material culture,and make it better be inherited.This article through the literature material law,expert interview method,questionnaire survey method,mathematical statistics,logic analysis and other research methods,the study found that it is relatively common to focus on learning long brand in southern Anhui,in northern is basically self-learning.The place where city resident sparticipate in the long brand activities mainly focuses on the community center and in rural areas relys on residents' own random organization.Learning ways and means of promotion are not conducive to the development of the long brand culture.In Anhui different areas,there are many various long board surfaces with mysterious symbols.They have exploration significance but not spread combining with the local features culture as Nantong long brand,and lack of the long brand cultural connotation combining with Anhui local culture and.There are different kinds of rules and regulations in different forms in different areas,so it needs to collect and study the materials about the history and the origin of long brands in different areas,and develop its rules and regulations in line with those in Anhui and then it is beneficial to the inheritance and protection of Anhui long brand culture.With the social progress and development,our country put forward the request of the common development of material civilization and spiritual civilization,especially the lack of rural entertainment culture,provides a good plat form on the research and promotion of Anhui long culture for the elder who stay behind have a feeling of happiness,and greatly promote the cultural construction of new countryside.For the current culture communication againt the background of the new media,the promotion to Anhui long brand culture,as other places in China,is lack of protection means and ways of communication.It should learn Koreansotda communication means,as far as possible to provide convenient and efficient ways and means of communication,add videos pictures,blogs,books and other means of publicity to attract the attention of leisure crowd,make full use of modern science and technology in the heritage of ancient culture,so that we can effectively and beneficially take part in the inheritance and protection to Anhui long brand culture.The deficiency of this paper is that the materials of the historical origins on long brand culture are not sufficient and the rules and regulations of it still need to be further studied.