Research On The Development Forecast And Countermeasure Of Sports Fitness And Leisure Industry In Suzhou

Sports fitness and leisure industry is the sum of all products and services related to leisure sports activities,as well as all the business activities related to these products and services.Sports leisure industry is an important part of the development of sports industry,sports fitness and leisure industry development is good to meet the growing demand of the sports consumption,but also to cultivate the sports industry should become the new growth point of national economy.At the same time,vigorously develop the sports fitness and leisure industry is also an indispensable link to promote the national fitness and improve the public sports service system.This research mainly takes the sports fitness leisure industry development forecast and the countermeasure as the research content,and takes the Suzhou city as the research case.This study used literature,expert interviews,questionnaire survey,mathematical statistics and logical analysis of the Suzhou sports fitness leisure industry development status and problems were discussed.From the existing situation,the superior effect of social and economic environment in Suzhou city based on the sports leisure industry development level and speed gradually improve,public fitness and leisure knowledge and attitude in the gradual shift of sports leisure market demand in the larger.At the same time,Suzhou city sports leisure industry market investment in small-scale sports fitness clubs and lack of professional talent training places;sports professional shortage and the lack of an effective market prediction etc.This study by the level of economic development,city scale factors,industry factors and environmental factors,the level of consumption factors,sports consumption factors,sports industry scale factors such as the six key factors of Suzhou city sports leisure industry development forecast model,and carries on the forecast analysis.Do the research that is oriented by market and economic benefits as the center,the allocation of resources and the concept of innovation,professional talents,strengthen the protection of industrial scale driven,and focus on the development of recreation and sports industry,is the focus of future sports leisure industry development direction,development of sports leisure market will be more stable and healthy and coordination.Finally,the paper puts forward the countermeasures and suggestions for the development of sports fitness and leisure industry in Suzhou city.Not only provide support for the future development of Suzhou's sports industry,change the supply structure and the mode of Suzhou's sports industry,but also has important theoretical significance and practical significance for improving the Suzhou residents awareness of fitness and health.