Research On The Influence Of Family Structure On The Demand Of Commercial Endowment Insurance In China

The family is the basic unit of social life,bear the family pension,medical care,education and other aspects of the security function,great changes have taken place in China since the establishment of the new direct China family structure,mainly for the core family,reduce single family rise and immediate family stability,pension risk system family,the nuclear family single person households,and other family structure is not the same,so for the pension insurance business needs are not the same.In 2015 to promote the two child policy will promote the family structure changes more deeply in the coming decades,China's pension burden will increase,so the in-depth analysis of the impact of China's family structure of commercial endowment insurance needs to correctly understand the relevant policies and the insurance company to put forward is of great significance to meet the needs of policy recommendations.This paper analyzes the influence of family structure on the demand of commercial endowment insurance.First of all,from diff erent perspectives on the domestic and foreign literature review,an overview of the family structure and the needs of commercial pension insurance theory,and the status quo of the development of China's endowment insurance stereotypes and quantitative analysis.Finally,based on the Chinese Household Finance Survey(CHFS)data in 2011,using Probit regression model and Logit regression model,this paper studies the relationship between the different family structure and the demand of commercial endowment insurance from the micro level.The results show that the single family does not have significant impact on the commercial endowment insurance demand,probably because the family by only one which does not exist to support the elderly and pressure on pension concept is vague,so the commercial endowment insurance demand is less;the core family significantly inhibited the commercial endowment insurance demand,may be due to the economic capacity the family of more people,children of unmarried,pension risk faced is small;the immediate family will significantly promote the commercial endowment insurance demand,more people need more dependents of the immediate family and family,so for the commercial endowment insurance in greater demand.Based on the research results,this paper puts forward some improvement proposals to ease the pressure from the pension insurance company supply side:(1)to improve the innovation ability of commercial endowment insurance;(2)to improve the degree of protection of commercial pension insurance;(3)increase the endowment insurance propaganda;(4)improve the service level of commercial endowment insurance.