| Our current section has formed a large scale of sports service professional market, engaged in fitness entertainment industry, the sports competition demonstration industry enterprises and institutions reached 20,000, with a total investment of more than 2000 million yuan RMB. Sports industry is GuanLianMian very extensive upstream industry, it has gradually become a new growth point of national economy in China is more and more obvious, the trend of sports industry is really a sunrise industry, smokeless industry. Our country the development of the sports industry, which is beneficial to the national industrial structure adjustment and upgrading of the industrial structure, for stimulating national economic growth, and the expansion of their employment channels on a large contribution strength, can also be for the masses offers a variety of forms, multiple levels of the sports industry in China, in order to serve the development of undertakings of physical culture level, has the extremely positive significance.China in 1997 sports industry value-added is 156.46 billion yuan, 1998 to 183.67 billion yuan. According to this trend, until 2011 of sports industry output value can reach at least 282.2 billion yuan, of GDP is expected to increase from 1998 0.2% of 0.3%. In developed countries, this ratio has reached between 1% to 3%. The rapid growth of sports industry of sports industry investment from the rapid growth. At present our country sports of listed company covers sports industry 90% of the market, with strong industry leading representative. As one of the most western industrial company successful cases, is worth our earnest study of industrial corp., China's western bally total fitness in national coverage very extensive annually for the western industrial company created quite a value, in PE body-building entertainment market also rather representative, therefore, the chinese-style industry company fitness entertainment industry investment behaviors, especially for chinese-style bally total fitness investment behavior study is necessary.Papers on enterprises investment behavior theory, the related literature review, and to our country sports fitness entertainment industry in overall situation analysis based on summary, by analyzing the chinese-style industry company in 1998 until 2010 semiannual reports and annual report, chinese-style bally total fitness 1998 to 2010 investment management performance, and also to chinese-style bally total fitness of production operating situations and investment behavior investigation and analysis, and find out the chinese-style bally total fitness investment behavior, analysis of the basic features of the western bally total fitness form those investment behavior characters, thus affecting chinese-style industry company fitness entertainment industry investment behavior factor is concluded, trying to make a reasonable explanation. This study to understand the western industrial company fitness entertainment industry investment behavior and its characteristics and market of our country fitness entertainment industry in a reasonable investment and product structure adjustment to have the certain reference value.Based on the western industrial group Co., LTD and chinese-style bally total fitness as research object, the paper adopts literature data method, questionnaire survey, expert interview and mathematical statistics of chinese-style industry corporation, China bally total fitness questionnaire survey and study in the design process, please sports institute of relevant experts on a questionnaire drafts Suggestions were put forward, according to their correction advice on a questionnaire to the content and structure of change, and use heavy measuring method of reliability test questionnaire. I also of chinese-style bally total fitness for the related branches to the investigation.Study the preliminary conclusions are:(1) the PE body-building entertainment industry is still grow to mature cycle stages, industry infinite opportunity;(2) industrial company operating the expected value chinese-style, stimulate physical fitness entertainment industry in rapid development, 3 industrial company fitness entertainment industry chinese-style investment behavior characteristic very clear that the investment behavior specific performance: fitness club investment, high investment projects more and miscellaneous, most fitness club has strengthened high-end products of investment, investment appears diversity; 4 irrational industrial structure leads to fitness entertainment industry in the irrational investment; Will5 chinese-style industry company fitness entertainment industry in the future should be rationally absorbing foreign capital and private capital, and through relevant industries or industry (along the main business of upstream and downstream industry) of m&a, improve industrial concentration, enhance the competitiveness of sports of listed corporations.
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