Research On College Students' Behavior Characteristic And The Countermeasure Under The Background Of New Media

In the 21 st century,as the traditional media gone and with the development of new media technology,new media has exerted an important influence on every aspect of people's life;it brings convenience and happiness to our life.However,it is undeniable that the media has also drastically changed and influenced the human way of thinking and behavior patterns.Internet and mobile phone as new media appear have been widely used and promoted in the College students,and have made major change to the way they live,such as political behavior,moral behavior,learning behavior,economic behavior,interpersonal behavior,employment behavior,consumer behavior and so on.Based on the investigation result of39 th "China Internet Development Statistics Report",there were 731,000,000 netizen by the end of June,2016,and the Internet penetration rate was 53.2%,3.1% higher than the world average.However,the proportion of college students was 20.6%,so the penetration rate of them is higher than any other kind of people.Although new media can bring opportunity for growth of the college students,it may trigger rather severe challenges for ideological and political education in the university.In the current situation,how to play a positive influence of ideological education and reduce the negative effect of new media are the new and difficult task for all of the university,and it is also a big challenge of the internet education.In this paper,behavior characteristic and ideological education are used to guide the college students' behavior under the background of new media.Based on the summary of existing research results,behavior characteristic and the countermeasure of college students have been detail explained by using the literature analysis method,observation method and questionnaires method.Firstly,the research background and significance are elaborated,and the research route and method are introduced.Secondly,the theory of new media is detail explained.Thirdly,survey of the present research state of the college students' behavior under the background of new media is surveyed.Fourth,the anomie reason existing in behavior characteristic of college students is illustrated.Fifth,the way to improve the positive guide effect of the college students' behavior is proposed,and it can provide a new way to give important theoretical support and guide path of ideological and political education.Lastly,the conclusions and opinions are summarized,and the prospect of such research is expected.