Research On The Influeace And Countermeasure Of Beijing Interuational Marathon On Beijing Tourism

With the country's emphasis on sports and body-building,as well as the prosperity and development of Marathon,Beijing marathon as the country's oldest marathon event,attracts a lot of domestic and foreign competitors.In order to learn the influence of the Beijing marathon to the Beijing tourism and how to promote the better development,in this paper,by using the method of literature review,and questionnaire survey on Beijing marathon contestants,then taking the analysis of mathematical statistics and logic analysis system on the Beijing marathon to know its' positive and negative effects of Beijing tourism,and then drew the following conclusions:(1)During the events of the Beijing marathon some traffic,environment and social order problems,affects the contestant's satisfaction,illustrates the Beijing marathon event organization level needs to be improved.(2)Beijing tourism lacks of efficient use of marathon this opportunity to integrate with surrounding provinces and cities linkage development,fails to play its advantage at the top of geography and tourism resources.(3)In the process of Beijing marathon and Beijing tourism development lack of the development of sports tourism products.Beijing marathon as a product for Beijing tourism has a lot of substitutes.(4)Beijing marathon and the Beijing tourism development not only need the government departments work together,but also lack of corresponding laws and regulations.Now Beijing marathon awareness and participation is higher and higher,how to make good use of this opportunity to promote the development of Beijing tourism,this paper suggests are as follows:(1)Beijing organizing committee for the games should make the competitors survey after the game,based on the problems released from the event,then find the way to solve them,to ensure competitors satisfaction,make events to attract visitors to a highlight of tourism in Beijing.(2)Making good use of geographical advantages,Beijing tourism resources and the opportunity of the Beijing marathon,intensify and the surrounding provinces and cities of tourism regional integration,collaborative development.(3)Beijing marathon organizing committee should actively cooperate with the Beijing tourism administration,developed with characteristic of event tourism products,give better service to athletes and visitors.(4)Beijing marathon and Beijing tourism in the future must pay attention to the coordination of various departments,provides the efficient coordination between various departments to promote the better development.(5)The relevant government departments for Beijing marathon and the Beijing tourism development issued a series of policies to promote the development of sports tourism,and carry out some related laws and regulations for the future development.