Research On The Consumption Expenditures Of 2015 Beijing Marathon Runners

With the improvement of social economy and the masses’ health consciousness,in recent years,the passion that marathon sport has stirred up in the domestic has let people see the hot scene of it and more and more people have taken part in the marathon sport in spare time and based on certain economic foundation.In order to further know about the consumption and expenditures of marathoners,the article has taken the population characteristics of marathoners in Beijing as the foundation to analyze and discuss the features of consumption and expenditures and the yearly expenditure and consumption during the game.Besides,aiming at improving the level of consumption and expenditures of competitors,some suggestions have been given,which can provide beneficial references for developing the market of marathon participants.This article has adopted the methods,like documentation,the questionnaire method,the data analysis method,the interview method and the observational method.Firstly,it has described the population characteristics of contestants and the general consumption and expenditure of the game,then it has analyzed the game expenditure of contestants’ yearly running exercise and the expenditure of taking part in Beijing Marathon Game.By comparing sports consumption features of each contestant of different genders,ages,education background,professions,personal yearly income and training years,the article has analyzed the expenditure and consumption situation of participants in different level.The research finds that :1.the running consumption of marathoners can be divided into annual running training game consumption and the expenditures during the game;2.the per capita consumption expenditure of participants of Beijing marathon,who are not from Beijing is about 5,773.3 rmb,the per capita consumption expenditure of participants from Beijing is about 393.2 rmb and the expenditure and consumption during the Beijing marathon game in 2015 is about 95 million rmb;3.From the consumption and expenditures of annual running and training game of participants in Beijing marathon in 2015,we find that the highest expenditure of the contestants during the annual running game is 4,689.6 rmb.Then,it is the expenditure on annual running equipment,which is about 3,150.9 rmb.Lately,the annual training expenditure is 1,608.9 rmb.In the end,it is the expenditure for buying sports nutrition,which is 719.2 rmb;4.The participants’ age,gender,occupation,educational background,personal annual earnings and training years in Beijing do not have remarkable influences on their expenditure during the game.The consumption differences of contestants in food,housing and transport,who are not native,are mainly affected by age,gender,personal annual income and occupation;5.As to the annual running training game expenditure of the contestants are mainly influenced by age,gender,personal annual income and occupation,but the education degree is not the main factor of influencing the annual running training game expenditure of athletes.On the foundation of above research,the main suggestions of the article are:1.the game organizers should focus on the runners and establish the marathon group data base with comprehensive information;2.To enhance the cooperation with the catering,accommodation and transportation and improve the male participants’ consumption and expenditure;3.To focus on female runner market and improve the attention on Women running lovers;4.to deeply develop high-end products during the marathon game for attracting high-end consumers and the supporting service;5.the suggestions is to often hold the running training camp and stimulate the participants to consume through the activities in the training camp.