The Problems And Countermeasures Of College Volunteer Service In New Media Era

Since the implementation of China's young volunteers in December 1993,college students volunteer as an important part of China's youth volunteer service.The volunteer service in universities play an increasingly important role in community service,blood donation,compulsory education,care for the children of migrant workers and large competitions.The new media penetrate into the daily life of university students now.And it bring a lot of convenience when it is applied to volunteer service in universities.However,in the context of new media,there are a lot of problems which hinders the development of volunteer service in universities.Therefore,it is an important task for us to study the problems of the volunteer service in universities from the new media,and to provide development countermeasures.This paper mainly discusses the following aspects:The first part is introduction and literature review.This part formats the relevant domestic and international literature review through reading and sorting out the relevant literature.Study abroad mainly focus on new media,voluntary service.The domestic part mainly focus on new media,university volunteer service,and new media with volunteer service,as well as the research achievements and problems.This part also introduces the background,problems,purpose and significance of the study,and shows research methods and research content.The second part is an overview of related concepts.This part analyze the concepts involved in the paper,such as the development and connotation of university volunteer service,the function of university volunteer service,the connotation of new media,the comparison between new media and traditional media.The university volunteer service has two functions which are education and service.The new media has four features,such as timely,interactive,personalized and virtualization.This part also makes the interactive analysis between two functions of university volunteer service and four features of new media.The opportunities and challenges of university volunteer service in new media were listed after the interactive analysis.The third part shows the current situation of volunteer service in universities in the context of new media which is based on the investigation and analysis of Hainan University.It mainly analyze the questionnaire data.With the individual interviews,we understand problems in-depth.Then we found that the main problems exist in management of university volunteer service through the analysis of the survey data.At last we discuss the reasons from the society,university volunteer service organization and university student volunteers.The fourth part puts forward suggestions and Countermeasures to promote the development of volunteer service in Universities in the context of new media.Firstly,we can use the new media means to improve the service mechanism.Secondly,we can expand the new media space to optimize the management system.Thirdly,we can play the advantages of new media to create a good cultural atmosphere.