Innovative Practice And Reflection On Personnelcultivation Mode Of Art Design Specialty In Higher Vocational Colleges

Since the UK first proposed the concept of creative industries in 1997 and vigorously developed the creative economy,creative industries have been listed as pillar industries in many countries around the world.In 2009,China's "cultural industry revitalization plan" marking the cultural industry rose to the countrys strategic industries.Creative industry has been an important force which promotes the development of Shanghai's urban economy for many years.The prosperity of cultural and creative industries has also brought the vigorous development of art design education in universities and colleges.In 2015,more than half of the the ordinary universities and colleges have set up art and design specialty.However,in the face of the rapid development of cultural and creative industries,there are still some deficiencies in art design professional talent training.In this paper,we have carried out a study on the art and design of higher vocational colleges and the world's largest marketing and communication group to build a secondary college to cultivate art and design talents.In the study,We mainly focus on two major issues:First,how to cultivate art and design professionals to adapt to the characteristics of regional economic development?Second,how the higher vocational colleges carry out effective school-enterprise cooperation?On the basis of analyzing the present situation and existing problems of the current art and design education,through the research on WPP cooperative education project,The author draws the enlightenment of cultivating excellent art and design talents through the cooperation of school and enterprise in the art and design specialty of higher vocational colleges.This study is divided into five chapters.First analyzes the research background of this paper,combs the research status at home and abroad,and expounds the research plan.Chapter 2 analyzes the industrial background of the rapid development of art and design specialty in recent years,combs the establishment of art and design specialty and the personnel training situation,and points out its shortcomings.Chapter 3 and Chapter 4 are case studies.First,it analyzes the background of WPP cooperation project,mainly under the environment that the country to promote the establishment of a government-led,industry guidance,business participation of school system and mechanism,as the college itself the country's national model higher vocational colleges and the good development aspirations,as well as its competent units and WPP group cooperation,more and more contributed to the cooperation project.And then carried out a detailed analysis on the specific implementation of WPP cooperative education project,such as training objectives,curriculum system,teaching mode,teacher team,mechanism guarantee and so on.Finally,the use of data collation,questionnaires,individual interviews,held a forum and other forms,summed up WPP cooperation in running school project effectiveness and experience.The chapter 5 is the discussion chapter,according to the case study revelation,puts forward some suggestions on the cultivation of art and design talents and the cooperation between schools and enterprises in higher vocational colleges.