Research On Operation Of Taiyuan International Marathon

The Taiyuan International Marathon has made some achievements in the case of more need to seek further improvement and development,to enhance the quality of marathon is related to all aspects of the operation,but the whole event planning is the core,therefore to optimize and improve further in the basic understanding of Taiyuan International Marathon operation mode.To improve the quality of competition will play a key role.Therefore,the purpose of this study is through the organization,investigation of Taiyuan International Marathon management system,organization mode,market development status,comprehensive security,understand the operation rules of Taiyuan International Marathon,and find out the various problems and shortcomings,the use of sports management and sports economics marketing theory perspective on this basis,further explore the strategies and measures to improve and optimize the Taiyuan International Marathon mode of operation,and study and expert colleagues,in order to further improve the overall competition of Taiyuan international marathon match quality,improve the Taiyuan International Marathon is famous at home and abroad and influence,to provide a theoretical reference for the development and operation of our City marathon.At the same time,it can also contribute to the development of the outline of the nationwide body-building in Taiyuan and Shanxi.The study on the literature method,interview method,questionnaire survey method,mathematical statistics and logical analysis,the operation rules of the Taiyuan International Marathon is analyzed and the following conclusions:(1)Organization and the distribution function of the Taiyuan International Marathon is reasonable,the management system and operation mode of the event has its own advantages,but the government in the event operation process involved,the market is not conducive to the development of events,is not conducive to the transformation of the functions of government departments.(2)The Taiyuan International Marathon project is slightly less reasonable and lack of more people and entertainment.(3)The development of Taiyuan International Marathon market needs to be further deepened,and the physical product market needs to break through,and the development of the intangible assets market needs to be further widened.(4)Taiyuan International Marathon news media work is ideal,but the need to further improve the level of live broadcast,but also to further diversify the live channel.(5)The volunteer service of the Taiyuan International Marathon needs to be further optimized,and the training and assessment of the volunteers,the management of volunteers on the spot,and the subsidies for volunteer work need to be further improved.(6)There are still some problems in the operation of the Taiyuan International Marathon,and the number of public toilets,the mobility of the medical staff,the work of on-site grooming and the service instructions should be further optimized.On this basis,the following suggestions are put forward:(1)Change the concept,improve the management system and operational mechanism of the event;(2)To strengthen the development of the market by the market demand;(3)To co-ordinate the overall situation,to create brand events;(4)Integration of resources to explore the value of competition;(5)People-oriented,focusing on the details of the game optimization.