Present Situation Market Operation Zhengkai International Marathon And Countermeasures

With the rapid development of social economy, sports has become aninfluential social activities, with its unique charm to attract people’s eyes. Theinfluence of the sports events and continues to expand the scale of sportsindustrialization, marketization, socialization trend has become increasingly evident,is no longer a simple sports competition. With the economic globalization andregional economic integration to strengthen, event marketing operation has become animportant factor. Sports is an important part of the sports industry, marathon event ispart of the sports event can not be ignored, and other industries, marathon competitionmarket operation in the modern sports marketing and competition plays a more andmore important role. Sports activities with its huge economic, social and culturalvalue, to a certain extent has also brought the economic radiation effect, imagecommunication effect, environmental improvement effect by the governmentdepartment and the enterprise’s universal attention. This, marathon competitionperformance especially obvious.This article through the literature material law, comparative analysis andmathematical statistics, logic analysis and field survey method to the sixth ZhengKaiinternational Marathon Game as the breakthrough point, through the following threeparts to ZhengKai international Marathon Game competition market operationsituation analysis:1、 through to ZhengKai international Marathon Game competition developmentsituation, market development situation, market resources development Sponsorssituation analysis and media communication situation analysis, etc.2、through with the Boston marathon and Japan Tokyo marathon and domesticBeijing international marathon and Xiamen international marathon, this paper make acomparative analysis to analyze the ZhengKai international Marathon Gamecompetition development.3、ZhengKai international Marathon Game competition development lies in thelack of competition mechanism is not perfect, the lack of long-term developmentplanning, organizational lack of detail action; In the investment still problems; Withthe media in the application of cooperation and the lack of specific strategies andmethods; In the market-oriented operation without good outstanding ZhengKaiinternational Marathon Game characteristic; The development of resources is not strong enough. Excellent operation team, increase media cooperation anddevelopment, expand the market resources development is ZhengKai internationalMarathon Game in the direction of the need to continue efforts.