Study On The Operation Of Taiyuan International Marathon Based On SWOT Analysis

The Taiyuan international marathon was officially launched in 2010,although it has been successfully held for seven times,but there are still many places to be considered in the planning and operation.Therefore,the purpose of this study is to study the problems in the operation process of Taiyuan International Marathon in 2016,taking the operation management structure of Taiyuan International Marathon as the main line.This paper through multiple perspectives of painstaking research on the 2016 Taiyuan International Marathon operation,internal and external factors,SWOT matrix analysis,the combination of Taiyuan International Marathon operation factors of strategic positioning analysis focused on the structure of Taiyuan International Marathon operation.After analysis,summarized as follows:(1)The main advantage of the Taiyuan International Marathon operation: event operation mode is good,Chinese to cater to the current economic system present situation,to promote the Taiyuan International Marathon race route;the design is novel,the full display of the Dragon Taiyuan style,and can let the players feel the infinite charm of modern Taiyuan in the running process of cultural events;communication and medical security is in place,get all the praise.(2)The main disadvantages of Taiyuan International Marathon operation: marketing is not perfect,the lack of a high degree of specialization of the market development team;the lack of public philosophy,not to actively use the event platform to carry out large-scale public welfare activities;to improve the level of capital investment;and high top Marathon compared to far.(3)The main Taiyuan International Marathon operation opportunities: the government support is increasing,the resources are fully utilized;by increasing the protection of the rights and interests of sponsors,to usher in more international outstanding corporate sponsorship and support;good media tools for the event effectively and in the event organization management has played a positive role;to provide a strong guarantee operation of harmonious environment for the marathon.(4)The main threat to the Taiyuan International Marathon operation: Marathon culture lag,the impact of the Taiyuan International Marathon upgrade to a higher level of sports events and athletes;staff level is not high;more and more fierce market competition in the marathon,how many from the marathon talent shows itself in a the problem of marathon event organizers.(5)The Taiyuan marathon operation strategy should choose the reverse strategy,defensive strategy that the event organizers should use the external opportunities to make up for the Taiyuan International Marathon operation itself and raise the overall level of tournament operations,the Taiyuan International Marathon reached a new height.