A Study On The Formation And Improvement Of Badminton Industrial Chain In Nanchang

Industry chain is to point to provide a product, in order to realize the value added between enterprises, for the purpose of suitable bearing before and after the basis of interlocking relationship and space-time layout, objectively formed value chain organizations. Industry chain is studied by using the theory of industry economics badminton, from the macro level to grasp the industry, the rapid, healthy development of sports industry has important significance, in order to improve the badminton city industrial chain. Adopts the questionnaire investigation, expert interview method, field survey method, literature data method, mathematical statistics and so on were studied. In-depth investigation and analysis the status of each section of Nanchang city badminton industry chain and its correlation; Conclusions and recommendations are as follows:Conclusion 1: badminton industry chain has the following characteristics:Conclusion 1: badminton industry chain has the following characteristics: providing badminton related products; In order to realize the value added for the purpose; Inter locking between businesses, before and after the present suitable relations and a certain amount of time and space layout; The formation of the chain has the spontaneity and the objectivity.Conclusion 2: based in Nanchang city badminton venue distribution, the majority of small and medium-sized scale, infrastructure is not complete; Extensive marketing means, lack of planning; Badminton supplies industry scale small, the price is high, product design is less. In the core link, the rapid development of the fitness industry, participate in large crowds, motive diversification, but the level of consumption is uneven, professional distribution is relatively concentrated; The competitive performance industry due to the lack of star athletes awareness is not high, market co., LTD. Auxiliary, training market caused by the problem of high level coaches number is not active.Conclusion: 3: Nanchang badminton industry chain structure is loose, correlation degree is insufficient, product concentration degree is low, the industry form relatively shallow, product line of horizontal linkagesConclusion 4: Nanchang badminton industry chain has a lot of resources are not developed, has not been able to develop some, including publicity, mediation, gaming, rehabilitation, the accessory industry, lead to the value of the whole industry chain benefit smaller, lack of developmentConclusion 5: the main cause of Nanchang city badminton industry chain loose is: social scattered forces, government policy support is not enough. Lead the whole industry chain lack of dominant force, not an authority of overall planning, make the industry development is blind, can’t find the exact direction.According to the results of this investigation and study, this paper puts forward the following Suggestions: internal environmental advantages, make full use of Nanchang city foster strengths and circumvent weaknesses; Seize the badminton industry chain on the common consumer groups in all aspects of the formation of resource sharing and complementary, optimizing industrial services of badminton. Use the positive market behavior to attract more consumers to participate in the badminton sport, and to enhance the overall performance of the industry; Develop the badminton industry affiliated industry and associated industry, improve and expand the industrial chain, so as to improve market competitiveness. Government departments need to the whole industry chain have a macroscopic planning, clear the direction of industrial development.