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The Motion Research Of Professional Sports Industrial Chain

Posted on:2009-09-23Degree:DoctorType:Dissertation
Country:ChinaCandidate:L J TanFull Text:PDF
GTID:1227360275463828Subject:Humanities and sociology
Abstract/Summary:PDF Full Text Request
Industrial chain is concerned with a series of correlated particular products.From start to finish,it represents the whole process of the ordered economic activities from the resource supply to the product manufacture and from the market selling to the final consumption.From the perspective of industrial cbain and value chain theory,strategic alliance theory and transaction expenditure theory,this article theoretically and practically discusses the objective orientation,value activities,organization mode and profit distribution of the professional sports industrial chain under the circumstances of the market economy,aiming at deepening the knowledge of value creation law of the professional sport industry.Research conclusions are as follows:1.Professional sports industry represents all the enterprises that produce and provide the service for the physical education competitions and performances.Its nucleus is the quality of competition’ s performances.Professional sports industrial chain considers the competition products as the center and includes all relevant ordered economic activities from the production key elements supply to the competition products manufacture and then from the products selling to the final consumption.It comprises four chains:production key elements supply,competition and the manufacture of its relevant products,product selling and consumption.2.The formation of professional sports industrial chain is the deepening process of the system from random to order:(1) social work division and specialized economy is the premise and basis of its formation;(2) the need of customers and maximum profits.of investors are the fundamental motivations of its formation;(3) the auto-organization process of the system.plays a determinant role in its formation;(4) the market competitive environment is the external pressure of its formation. Professional sports industrial chain is composed of the lengthwise supply-need chain and the crosswise cooperation chain.And the lengthwise chain includes main chain(composed of the manufacture and selling of the competition products) and branch chain(composed of the manufacture and selling of by-products).3.The motion of professional sports industrial chain is the process of the organization,coordination and accomplishment of every chain’ s value creative activities.And each functional main body of this industrial chain strives for more profits on the basis of regarding customers’ need as the nucleus.(1) Objective orientation consists of four levels:growth objective,essence objective,function objective and strategy objective.(2) Values of the competition products contain the value of booking office and the value of commercial media.The essence created by values is based on the competition quality through the decomposition and integration of the industrial value chain.The alliance’ s control on the manufacture and qualityof the competition products which is reflected by the value activities of the center of manufacturing management and the center of the market expansion is the key chain of the value creation.(3) Owing to the speciality degrees of every chain’ s source during the manufacture process of the competition products,the market uncertainties and the transaction frequencies, industrial chain overall presents a motion mode of mixed industrial chain. (4) Profit distribution includes the distribution of the currency profit and non-currency profit like the competition brand.Distribution has the characteristics of ordinary commercial organizations and special features of professional sports.The industrial modes are:fixed payment mode,impelled payment mode and product sharing mode.4.The motion of NBA industrial chain thinks the investors’ value objective as the essence objective and its nuclear strategy is to satisfy the customers’ need.As on the value creation,it cooperates with upper, middle and lower departments on the competition quality and devotes itself to forging and spreading the NBA brand in order to promote the whole value increment of the industrial chain.Based on the optimized equipped sources,the organization mode of industrial chain has the feature of mixed lengthwise integration.On the profit distribution,to keep the industrial Chain running stably,it carries out the alliance uniform distribution and tends to weak clubs properly. 5.Our national professional sports industry is in a phase in which both the plan and market produce a marked effect.The motion of industrial chain develops concerning with the double objectives—political and economic profits.The value activities of every chain have not yet been connected well.The whole structure of industrial chain is loose.So there’ s no value chain but industrial chain.Under the government’ s administrative monopoly,the lengthwise integration market transactions have become the main modes of the organization mode of the upper,middle and lower departments,and the almost-market transactions are very few. On the profit distribution,investors’ profits give way to national profits,which directly influences on the accomplishment of the industrial chain’ s whole value.In the industrial chain,there’ re many problems:profit conflict and contradiction among the functional main bodies,administrative monopoly of management system,the vague ownership of the property right,the bad competition service quality and less energy spent on the market management and development.Thus the author suggests that we should build up the value orientation of professional sports when facing the market,shift government’ s functional authority,enhance the quality of the competition products and strengthen the brand cultivation and market development.
Keywords/Search Tags:professional sports, industrial chain, motion, value creation, organization mode
PDF Full Text Request
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