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A Research On The Promotion Strategy Of Leisure Sports Industry In Qingdao After The World Leisure Games

Posted on:2018-12-05Degree:MasterType:Thesis
Country:ChinaCandidate:W F LiFull Text:PDF
GTID:2347330518481084Subject:Physical Education Teaching
Abstract/Summary:PDF Full Text Request
In today's world,economic development and science and technology progress rapidly,people's way of life with the improvement of living standards and an increase in leisure time,profound changes have taken place.The rapid pace of life in the era of industrial civilization brings about the pressure of life,resulting in the frequent occurrence of physical and mental problem,people need the way and way of decompression and relaxation.Under this background,what is leisure and how to leisure become an important topic,leisure sports to its entertainment and Fitness of unique charm people recognition,and gradually become an important leisure way in the world.Leisure sports emphasizes the characteristics of freedom,cooperation and participation,has become a communicative way and means of communication in modern civilized society.The development trend of leisure sports will be more leisure and entertainment,its ideas and methods have gradually influence people's thinking,and play a good positive adjustment role.Leisure sports expands the scope and connotation of people's leisure activities,sports leisure is an important way to relax body and mind and realize self-value,sports resources,natural resources,ecological landscape,historical culture provides people with leisure sports space,to meet people's leisure needs.At the same time,the promotion of leisure sports industry in tourism economy,industrial upgrading,cultural education is more obvious,its“ green” and“ health” are more obvious.In September 2015,the second world leisure sports conference held in Qingdao grand,sports resources and sports events held the experience of the leisure sports industry development opportunity.With this opportunity,to speed up the layout and development of leisure sports industry will be of great significance to the development of social economy in Qingdao.Through the overflow effect of the leisure sports general conference,the Qingdao ecological natural resources and historical and cultural resources,the development of Qingdao leisure sports industry as the research object,comprehensive use of literaturematerials,expert interviews,Field Research and other methods to explore the concept and connotation of leisure sports industry,clear Qingdao leisure sports development advantages.Qingdao should focus on the current development of leisure sports industry,expand the overall utilization of leisure sports resources,fit the urban development strategy of Qingdao,and build the city characteristics brand,and realize the sustainable development of leisure sports industry in Qingdao.The world leisure sports conference can effectively promote the development of leisure sports resources in Qingdao,and then radiation,promote the related industries of surrounding counties,strive for leisure sports brand building in Qingdao,heritage and utilization,policies and ideas,challenges and opportunities,innovation and development,try to find a leisure sports industry development.
Keywords/Search Tags:Qingdao, Leisure sports industry, Promotion strategy
PDF Full Text Request
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