The Research On Application Status Of O2O Operation Model Of The Beijing Commercial Badminton Gymnasium

Commercial badminton gymnasiums are the main place for citizens to do exercise. The precondition for them to play badminton is to find an appropriate badminton gymnasium, so it is important to make the search process easier. With the Internet highly developed, people’s life rhythm speeding up, and the way to communicate with each other changed, consumers prefer to use the Internet to get information and to make consumption, so it becomes urgent and important to improve the user experience. This paper uses the method of literature, comparative analysis, case study method, on-the-spot investigation method, interview method to define the concept of the commercial badminton gymnasium and the 020 operation mode, to make classification of them, and to analysis the characteristics of the 020 operation mode. This paper elaborates the basic situation of the Beijing commercial badminton gymnasium operations and takes the Taichuan badminton gymnasium as a case to elucidate the basic situation of the Beijing city commercial badminton gymnasium 020 operation mode.The main conclusions are as follows:Firstly,020 (Online to Offline) business model is the business opportunity of the Internet and offline combine to make the Internet becomes the foreground offline transactions. It mainly involves seven key factors, marketing channels, information services, reservation form, payment methods, customer feedback channels and work staff.Secondly, the Commercial Sports Gymnasiums are for the purpose of profit, which operate independently and open with compensation to the public. Commercial Sports Gymnasiums which have different classifications results with different dimension types:according to the amount of gymnasium, they can be divided into comprehensive commercial sports gymnasiums and commercial special gymnasiums; according to the use nature of gymnasiums, they can be divided into teaching commercial sports gymnasiums and profit-making commercial gymnasiums.Thirdly, the commercial badminton gymnasiums in Beijing are existing problems of that single marketing channel, the poor quality of information and staff service, the way of booking gymnasiums needs to be improved, poor pay experience, lack of user feedback channel.Lastly, with the development of mobile Internet,020 operation model will be the mainstream operation model of commercial badminton Gymnasiums based on the following reasons:for commercial badminton Gymnasium operators,020 Commercial model can improve the operational and the management efficiency of commercial badminton gymnasium, reduce the vacancy rate of commercial badminton gymnasium, improve the brand value, and optimize the allocation of resources. For commercial badminton gymnasium consumers,020 operation model can reduce the information acquisition costs of the consumers, enhance the shopping experience of consumers, save consumers’time and money, and provide consumers’ feedback channels for the right to maintain. For the entire gymnasium service industry market, the gymnasium service industry market will be more prosperous if the whole market can be fair and the legitimate rights and interests of consumers can be protected.