Research On The Emblem Of Winter Olympics From The Perspective Of Image Science

In July 31,2015,the International Olympic Committee announced that President Bach,the 2022 Winter Olympics held over Beijing.The country is inspiring! The people of the world are waiting for it! With the Olympics approaching,China will become the first won the summer Olympic Games,the Winter Olympic Games,the Paralympic Games and the Youth Olympic Games host country,in the battle with sports all over the world,like a China unremittingly athlete,their achievements in the Olympic Games on the grand slam.China has taken a big step forward in the transformation from a major sports country to a sports power,and the 2022 Winter Olympics will be held in China! Achievements of the Chinese people in the sports events of the Chinese dream!The Olympic organization will of the two different fields of "sports" and "culture" together closely,accordingly,the emblem of the Olympic Games is "sports","culture" and "art" in three aspects of the perfect fusion of sports emblem design attempts to break the limitation,in different historical conditions,through a specific theme and concept showing human common psychological tendency,showing its rich cultural connotation from many aspects.The emblem is not only the media to convey the spirit of the Olympic Games,but also the essence of thousands of design in one.The Olympic Games is one of the most important members of the Olympic events,the emblem design should reflect the perfect unity of rationality and sensibility.This paper will use the image method,literature method,case study method and so on,so far has announced the 23 Winter Olympics emblems as the research object,starting from the image of the unique perspective,attempts to explore the development process and the Olympic Games emblem image classification features,the Winter Olympic emblem of the unique value,the Winter Olympic emblem of the deep connotation and function.The research results show that: 1)the history of the Olympic Winter Games,from the experience of the Olympic Winter Games at the beginning of poster period,will explore the stage of the Winter Olympic emblems formation period,the recovery phase of the emblem of the development stage to the mature stage of the last Winter Olympic emblems unification period.2)The Winter Olympic emblems image classification: shape,color,color sequence from the number,design principle and symbolic elements and other types of its classification;3)from phenomenology,cultural and philosophical perspective will analyze value to reflect the Winter Olympic emblem,is the spirit of the similarities anddifferences of PEAK.The country’s own personality;reflects different cultural passion at the same level of collision and exchange;reflects the people in the process of continuous development and the attitudes towards nature in the design has always adhere to the people-oriented thought connotation and function;4)the Winter Olympic emblems are mainly reflected in the following five aspects,respectively.Show regional culture,highlighting the characteristics of winter;shaping the image of the city,improve the national influence;embodies national spirit,highlight the cultural heritage;carry forward the spirit of sports,the maintenance of world peace;Leading the trend of the times,open up a new chapter;5)in the thinking and Enlightenment of the 2022 Beijing Winter Olympic emblem design in the should carry forward the traditional culture;enhance the image of the country;highlight the national spirit;to build four aspects of city brand.