Study On Current Operation Management Mode And Promotion Countermeasures Of Kunming Swimming Club

In modern society,sports activities are closely related to people's daily life,which is related to the development of economy and the improvement of people's living standard.Therefore,people pay attention to physical fitness exercise,the more common way of organizing sports activities is to promote and popularize all kinds of sports through clubs.More and more young people are attracted by swimming,which is a sports event.With the rapid development of competitive swimming in China,the development and popularization of mass swimming in China has also gained more and more opportunities.Therefore,swimming-based teaching and training,fitness and other sports services clubs is also developing.With the increasing number of students participating in club activities,the development of swimming club in Kunming is more and more rapid and the number is increasing,but the operation mode of upgrading club development is much the same,and the more mature operation management is lacking.After summing up and summing up,it mainly includes the following problems: the teaching content is too single,the teaching quality is uneven,the training of the club to the department management is insufficient,the situation of one manager and more labor appears,and so on,which brings great negative effects from the overall development and operation of the club.This paper uses the methods of literature,field investigation,questionnaire survey,interview and so on,taking the current operation and management mode of 12 swimming clubs in Kunming as the research object,from many angles,the use of funds,publicity and promotion,personnel management,the club's service content,service price and other aspects of the specific situation,to find out the deficiencies,and to study it,and finally put forward the promotion countermeasures.Studying the operation and management mode of Kunming swimming club is beneficial to the club to continuously improve the ability of scientific and reasonable management in the future development process;to create more service content that makes consumers more satisfied;and to promote communication between industries and realize resource sharing.Through the study of the above specific contents and problems found,Kunming Swimming Club can improve and upgrade the following aspects :1.Reasonable planning of human resources management input and output,upgrade club hardware software and living parts facilities,provide training and teaching for relevant departments.2.achieve multi-platform promotion,improve thesingle teaching model,introduce innovative teaching methods enrich teaching contents,improve teaching means and improve teaching quality more quickly.so as to promote the effective development of Kunming swimming club.