| With the completion of a well-off society in an all-round way,people's demand for health has increased steadily.The support of the national policy for the sports industry has reached an unprecedented height,and the swimming industry market is also growing.Zhirong Sports-Xi'an Swimming Forward Swimming Club(referred to as"Swimming Forward Swimming Club")was established in 2005.It has formed a venue management,basic training,youth swimming training,vocational skills training,event services and sports conferences.Swimming club.The club is the largest and most widely distributed professional private swimming club in Shaanxi Province in order to cater to the development goal of sports industrialization.The research of the club is of profound significance.This research uses the literature method,interview method,questionnaire survey method,field survey method,mathematical statistics method and other research methods for the "running to the swimming club,venue management,youth basic swimming training,youth swimming team training,clubs Research and analysis on various aspects such as social services,the following conclusions are drawn:Club advantages:(1)The number of club swimming pools is large and the distribution is reasonable.(2)The club training fee is moderate.(3)The club's training concept is advanced,and a unique teaching mode has been formed.The quality of universal training is good and the satisfaction of students is high.(4)The training content of the club is comprehensive,including:swimming primary training,youth swimming training,swimming pool venues,corporate training,swimming pool security administrator training,water quality administrator training,etc.(5)The coaching staff of the club swimming team has a high level of competition,and the coaches are all retired from professional athletes.(6)The performance of the sports team of the club has been steadily improved,and has achieved good results in provincial competitions and national competitions.(7)International exchange has become a featured project of the club.Insufficient development of the club:(1)The number of swimming pools under the club is large and the management efficiency is low.(2)The coaches' guarantee work is not perfect,and the support for the coaches is lacking.(3)There is no professional sales consultant,which leads to the contradiction between teaching and sales.(4)The water quality of the self-operated swimming pool is unstable.When the traffic volume is large,the water quality cannot meet the expectations of consumers.(5)The online brand promotion is low,and the existing achievements and influence are not proportional.In order to promote the healthy development of the swimming industry and clubs in Shaanxi Province,the following development suggestions are proposed according to the advantages of the "Swimming Forward Swimming Club":(1)The long-term development of the club must take the brand,scale and people-friendly routes.(2)Establish a sound and scientific curriculum system and a teacher team management system.(3)Conduct more exchanges at home and abroad to allow students to exchange learning and competitions.According to the shortcomings of swimming to the former club,the following suggestions are proposed:(1)Introduce professional management to improve management efficiency.(2)Strengthen promotion and publicity to increase the visibility of the club.(3)Strengthen the construction of quality system,such as venue hardware facilities,water quality,etc. |
PDF Full Text Request