Research On The Cultivation Of Mainstream Ideological Identity Of College Students From The Perspective Of All Media

Contemporary college students are the builders of the cause of socialism with Chinese characteristics,and they carry the hope of the country and society.Their identity to mainstream ideology is related to the consolidation of the Party's ideological leadership and the long-term stability of the Party and the country.The advent of the all-media era provides a new environment,new opportunities and new challenges for cultivating the mainstream ideology of college students.This paper deeply analyzes the characteristics of college students' mainstream ideological identity under the background of the whole media era,explores the identity dilemma of college students' mainstream ideology in the whole media era,improves the working path of cultivating college students' mainstream ideological identity with the times,and strengthens and improves ideological and political work in colleges and universities.The thesis is divided into four parts.The first part is the definition of related concepts such as omnimedia and mainstream ideology.This part mainly defines and explains the basic concepts of college students' ideology.At the same time,it describes the characteristics of omnimedia.The second part explains the status quo of the mainstream ideological identity development of college students from the perspective of all media,which presents both opportunities and challenges.The opportunity lies in opening up new channels for timely grasp of the mainstream ideology of college students,building a new platform for mainstream ideological dissemination,and creating a new weapon for the guidance of public opinion in colleges and universities;the challenge is to bring guidance challenges to the discourse power of colleges and universities,and to guide college teachers in all-media teaching The ability to challenge and bring innovation challenges to the mainstream ideological identity cultivation model of colleges and universities.The third part is to grasp the current status of the mainstream consciousness of college students through questionnaire survey,and analyze the existing problems and reasons.From the perspective of mainstream ideology internalization in mind passivity,mainstream ideology theoretical identity floating on the surface,mainstream ideology emotional identity with coercion,mainstream ideology externalization in action towards utilitarianism,The fourth part discusses the path selection of the cultivation of the mainstream ideological identity of college students under the omni-media perspective.The first is to do a good job of the "three in place",that is,the idea is in place,the deployment is in place,and the integration is in place,and the foundation for using all media to cultivate the mainstream ideological identity of college students.The second is to promote four transformations,namely,transformation of the main body of mainstream ideology in colleges and universities,transformation of content,transformation of mode,transformation of discourse,and innovative use of all media to cultivate the basic rationale of mainstream ideological identity of college students.The third is to improve the management mechanism,supervision mechanism,and innovation mechanism of mainstream ideological education in colleges and universities,and create an ecosystem that uses all media to cultivate the identity of the mainstream ideology of college students.