A Study On The Spreading Mechanism And Control Of Network Rumors

When Wang Baoqiang issued a divorce statement in August 2016,due to the background of the incident and the rumors of the breaking news,this case occupied a amount of attention of Internet users,and even overshadowed the fiery Rio Olympic Games.After the event of the group polarization phenomenon cooling,forcing the researchers and the public began to pay more attention to the power of network rumors spread.Web3.0 era gives Internet users more privileges,and users on the Internet activities and consumption of the time value on the Internet has bee paid more attention.Therefore,UGC(user content production)have stood out from the PGC(expert content production).It is the people-closet and newly-produced UGC network information gives the network rumors more communication space.The author as a deep WeChat and microblogging users also suffer,such as the end of November 2016 friend circles forward "Luo YiXiao,please stop going";the first trial of "humiliation murder case" in February 2017,etc.We can see network rumors would be harmful to society,not only the loss of the economic level,but also,to some extent,"forcing the right adversely" affect the judicial justice.Therefore,the author,on the basis of network rumors case analysis,studies network rumors spread mechanism and double-sided social,so as to better understand and control rumors.The first part is the concept of definition,that is,the definition of the concept of rumors;network rumors of the concept of definition,including the network of rumors of the concept of superior-network cluster behavior,and parallel concepts(network public opinion)concept definition,help to clarify the number Concept intertwined when the concept of network rumors positioning.The second part is to analyze the mechanism of network rumors through “three theories”,network model of Internet communication and the classic case.The third part is the analysis of the spread channel of network rumors.Through the division of the dissemination channels,so as to control network rumors control pointedly.The fourth part is a more neutral analysis of the social impact of the networkrumors,the new "function" of the society,such as the "weak weapon" and "the right to compensation",and the social harm from the three aspects.The fifth part of the author,through the government,the media and the individuals,analyzes three aspects of network rumors,including immune strategy and governance research.