Research On The Development Strategy Of WX Educational Institutions

Under the background of the strategy of revitalizing the country through science and education,China’s education and training industry has developed rapidly.By the end of 2019,there were more than 190,000 private education institutions in China,accounting for about 36% of the total number of education units in the country.From the perspective of the country’s overall investment in the education industry,nearly10 The annual funding is increasing year by year,with an average annual compound growth rate of 11%.In 2019,the total investment in education in the country is 5trillion yuan.With the rapid economic development,people’s thinking has become more and more important to education,which can be seen in education and training.The development potential of the industry market is great.Faced with such a big cake,all kinds of capital and talents want to make a difference in this market and share a little benefit.Therefore,the competition in the education and training market will become more and more fierce.How to formulate an enterprise development Strategy,macro control of the development direction,and always maintaining a relatively high competitive advantage in market competition are essential for education and training companies.WX Education Institution is a private education and training institution that has been in business for nearly 7 years.It was established in August 2014.The education and training business mainly includes three major sections: English certification training,K12 training and non-academic training.This study takes WX educational institutions as the research object.First,with the help of PEST analysis model,analyze the macro environment of WX educational institutions’ development from the four aspects of politics,law,economy,society and technology,and point out that as the education and training industry market policies and laws continue to improve,the national The improvement of economy and per capita disposable income,the enhancement of residents’ awareness of investment in education,and the deep integration of technology + education provide a good development environment for the development of WX education and training institutions.With the help of Porter’s five-force competition analysis model,analyze the development industry environment of WX educational institutions,and then use the SWOT analysis model to comprehensively analyze the internal conditions and external environment of WX educational institutions’ development,and clarify the development advantages,disadvantages,opportunities and opportunities of WX educational institutions.Threatened.Secondly,based on relevant data obtained from practical surveys,visits surveys and Internet surveys,it summarizes the development status of WX educational institutions,including the status quo of business operations,financial management,current products and services,and analyzes its core competitiveness.Third,combined with the development goals of WX educational institutions,based on strategic theory,determine the overall strategy of WX educational institution development strategy as intensive strategy and diversified development strategy;competitive strategy is defined as differentiation strategy,specifically for service and product differentiation;functional level strategy Positioned as a human resource strategy.Finally,the specific path of WX education and training organization strategy implementation is proposed from the aspects of publicity,product,internal control,brand and cost management,and WX education and training are proposed from the aspects of talent team construction,resource allocation,organizational structure,market demand,and internal control.The institutional strategy implements safeguard measures.This article was written based on the above ideas,aiming to make WX education and training institutions compatible with WX education and training institutions in the long-term and fierce market competition in the long-term and fierce market competition can always maintain the market competitive advantage,and walk in the forefront of related industries,by formulating strategic measures that are compatible with WX education and training institutions.The research provides theoretical support and strategic suggestions for WX education and training institutions in the future development direction.