Research On The Development Strategy Of Campus Football In Yulong County Under The Background Of Reviving The "Football Town"

The State Sports General Administration and the Ministry of Education jointly issued “the notice on launching national youth campus football activities” in 2009,which marks that the national youth campus football activities are officially carried out.The State Council issued Some opinions on speeding up the development of sports industry and promoting sports consumption in October,2014.It releases the information to develop the campus football and strive to achieve a major breakthrough in campus football.The State Council issued the program that The overall plan for the reform and development of Chinese football in March 16,2015.The program emphasizing the reform and promote the development of campus football and requires the around middle and primary schools to put football on PE teaching content,increasing the proportion of school to comprehensively promote the campus football popularity and accelerate the development of youth football talent scale.Since then,the reform of football has risen to the national strategic plan,and the campus football of our country will usher in a golden period of development.YuLong country is also following the pace of the development of campus football.Yulong County party Committee and county people's government put forward the requirements of strengthening youth football in Yulong County,recreating football card and revive the township of football in 2014.Under the background of reviving the football town,In the context of the revitalization of the football town,in order to promote the healthy and sustainable development of campus football activities,this paper mainly studies the development strategy of Yu Long country's campus football.By using the method of AHP-SWOT,we can show people's subjective consciousness in the form of numbers.By combining qualitative and quantitative analysis,we can systematically analyze the advantages,disadvantages,opportunities and challenges of the development of campus football in YuLong county.And then according to the analysis results to build the SWOT strategy map for campus football development,in order to find a suitable development strategy and provide a theoretical reference for the decision-making of relevant departments.In this paper,regarding the campus football development strategy of Yulong county as the core problem of the research,we discuss external opportunities and challenges as well as internal strengths and weaknesses of campus football development deeply by using the literature,questionnaire survey method,expert interviews,AHP-SWOT analysis method,mathematical statistics method,and so on.Through the analysis and research,we can find that the development of YuLong county face both with advantages and disadvantages,opportunities and challenges.Of course,the opportunities and advantages are greater than challenges and disadvantages.Therefore,the development of Yu Long country's campus football should be based on the S-O strategy,W-O strategy,S-T strategy and W-T strategy as the main direction.YuLong country's campus football will be better,faster and stronger with grasping the correct direction of.