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SWOT Analysis And Development Strategy Research On The Construction Of "China Plateau Football Town" In Luxi County

Posted on:2020-08-06Degree:MasterType:Thesis
Country:ChinaCandidate:Y SunFull Text:PDF
GTID:2437330575474628Subject:Sports teaching
Abstract/Summary:PDF Full Text Request
In April 2009,the general administration of physical culture and sports of the People's Republic of China and the ministry of education jointly issued the "notice on carrying out national youth campus football activities",which officially launched the national youth campus football activities.In March 2015,the state council issued the"overall plan for the reform and development of Chinese football".In 2016,the national level formulated and issued the medium-and long-term development plan for Chinese football(2016-2050).At the same time,each province,city and city have layout and issued football related policy documents.,luxi county,county people's government shall establish the luxi county to speed up the campus football development executive opinion "and" luxi county to speed up the campus football development implementation plan ",the development of football into the county-wide economic and social development plan and practice the "three steps" strategy,clear the recent(2015-2015),medium(2018-2018)and long-term(2021-2021)development goals.These exciting football policies and goals escort the construction of luxi county "Chinese plateau football city".On October 30,2015,the "opening ceremony of luxi county national youth campus football pilot county construction and the opening ceremony of 2015 'I love football' Chinese football folk competition western district finals" was launched in luxi county.Wang jialin,county party secretary,proposed that football should become the most shining business card of "plateau to beautiful · luxi flower hui".Luxi county football development has accumulated a good foundation in both campus and society over the years.Therefore,luxi county proposed to form the campus football to stimulate social football development,drive the development of football industry by the sport a virtuous cycle,the construction of luxi soccer city China plateau,make football career move the important lever of the third industry booming,county formed pulled across the momentum of the development of county economies.Based on this,how about the development and popularization of luxi county football in luxi county? How to construct luxi "city of Chinese plateau football" combining luxi county's characteristics? What strategies should be adopted in the construction of luxi "city of Chinese plateau football" ? This study will be the urgent need to solve and clarify a few problems.This research USES the literature material method,field survey method,interview method,logical analysis,mathematical statistics method of luxi county in soccer city "" China plateau of the connotation,features and luxi county town in the campus football,the football,soccer development present situation has carried on the preliminary discussion,the method of SWOT analysis of luxi county in soccer city "" China plateau of the advantages and disadvantages of the external environment and internal environment analysis,and combining with the present situation of the honghe hani and yi autonomous prefecture,the construction of the plateau soccer the influence factors of the existing and development strategy for further analysis.The final conclusion is as follows:1.Luxi county campus football system and security system are relatively perfect,and the campus football is not built in a hurry.The training method is mainly amateurfootball training,with high quantity and intensity.The campus football coaches has formed in the old,middle-aged and young,the combination of rational distribution of sex ratio structure,higher education talent echelon of the coach team,and coach consciousness is stronger,recognise their own coaches and training work,but not incentives and subsidies,the football team of funds mainly come from the superior department in charge of education funding,a lack of training for the construction of special funds to support team and enough opportunity.2.Teachers,workers,students,civil servants,white-collar workers in luxi county mainly involved in the football crowd,and in the majority with 18 to 40 years old young participants,relatively rich folk football matches,the existing three tigers football club,management system,perfect the working mechanism,with young football athlete selection,training,training,promoting district for the purpose of nationwide fitness campaign.3.Luxi county town in football football training base to rely on and around the luxi plateau construction and development,has formed a pattern of "one axis area five area",in the town in football management pattern to become the government of yunnan province and the cooperation of the PPP projects,social capital and in event organization,service guarantee,soft environment construction site maintenance and so on to improve significantly.4.Luxi county's advantage in the construction of "Chinese plateau football city" lies in its geographical climate advantage,site resource advantage,football policy advantage and football reserve talent cultivation advantage;The disadvantages of the construction are that the capital investment should be increased,the traffic conditions should be improved,the operation and management should be improved,the football industry should be planned scientifically,and the "football +" should be explored.The opportunity of construction lies in the new opportunity brought by the rapid economic growth,the new opportunity created by the state-level campus football trial county,and the new opportunity ushered in by the brand construction of "Chinese plateau football city".The threat of the construction lies in the protection of the plateau ecological environment and the fierce competition of the football industry in and outside the province.5.Factors influencing the construction of "Chinese plateau football city" in luxi county mainly lie in reserve talent support factor,environmental support factor,policy management support factor,economic development support factor and resource support factor.
Keywords/Search Tags:sports city, Football city, Plateau football city, SWOT, Influencing factors
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