A Research Of Marketing Strategy For M Education And Training Organizations

With the rapid development of the national economy,a variety of economic systems continue to emerge,the increasingly fierce market competition.Especially after China's accession to the WTO,a variety of foreign-funded enterprises into the sub-competition,domestic enterprises gradually enhance the sense of competition,which also leads to the urgent need for enterprises,technical professionals.Part of the willingness to enhance their competitiveness in the workplace to choose to improve their qualifications or to obtain the relevant qualification certificate will be in the recruitment market in a dominant position,which gradually realized the importance of vocational skills training.High demand has brought the prosperity of the market also brought fierce competition,in this case the use of marketing strategies for enterprises to become a competitive advantage of the effective means.M education institutions is based on vocational qualification training-oriented private education and training schools,since its inception the market performance has been steadily improved until the 2015 performance decline.To this end,we need to analyze the current situation of competition in the field of vocational education and training,fully understand the actual situation of competitors in the industry,combined with the status of school management to find out the problems of their own development.In this paper,the use of literature research,factor analysis,theoretical analysis and other basic research methods.This paper explores the internal and external environment of M educational institutions from the point of view of improvement of marketing strategy.It can be seen that the external environment has a strong trend towards the development of education industry,but the industry is highly competitive.Secondly,SWOT analysis and marketing analysis of the school itself are carried out,and the shortcomings of the current marketing methods and the advantages and disadvantages of the school itself are obtained.Finally,through the use of STP marketing strategy analysis,the current vocational qualification training market segments and identified the target market for M educational institutions.Finally,after the analysis of these aspects,it is pointed out that the improvement of marketing strategy of M educational institutions should be guided by the needs of the participants,combined with the internal and external market environment,from the five aspects of product,price,channel,promotion and service marketing To implement the marketing strategy.In order to promote M education institutions to adapt to market changes,to maintain healthy,healthy and sustainable development,to determine the leading position in the market competition.