Study On The Marketing Strategy Of Yoga Mountain House

Ji'nan Mountain yoga House is Ji'nan Culture Communication Co.,Ltd.Jascha yoga center,founded in 2012.It is a set of strict,traditional yoga teaching and development of Guqin tea fitness Yangxin service places.The mountain house yoga and other yoga,experienced at the beginning of the splendid hall.However,the short-lived,with Jinan area have opened a few yoga Museum,at the beginning of the year of 2015,mountain Yu happen the economic benefits of Yoga outright declines.This objectively requires mountains Yu carefully analyse the causes and explore the economic benefits decline of yoga hall barn,and take effective measures to reverse the downward trend,in order to keep the original market share.Through social investigation and study of the staff and go learn learned,resulting in Jinan Mountain Yu homes Yoga economic decline is yoga Museum Marketing product,price,channel,promotion and service.Therefore,the house must be characteristic of the original Yoga marketing strategy,in order to adapt to changes in the external environment.This article in the mountains Yu give up yoga as the research object,under the guidance of the relevant theories of marketing,systematically studied mountains Swire yoga Museum Marketing strategy problem.First.The thesis roundly in detail describes the mountains Swire yoga Museum of marketing strategy of the status quo,based on the analysis of the Yoga existence problems and reasons;secondly,the detailed analysis the mountains Yu happen the Yoga of the macro environment,market demand,consumer groups and SWOT;third,with the mountains Yu happen the yoga Museum Marketing Strategy of the existing problems and reasons,research and discusses the mountains Swire yoga center of the target market and market positioning problem,based on developed mountains Swire yoga Museum Marketing strategy.Finally,the paper mountain Swire yoga Museum of marketing strategy implementation and countermeasures put forward a few suggestions.In addition,the mountains Yu homes Yoga existing marketing strategy research,its purpose is to enable the mountains Swire Yoga management products,which is more suitable to the market demand,so as to improve the mountains Yu happen the Yoga product competitiveness,so that it can be more rapid development;at the same time,we also hope for the development of yoga and expand to a reference role.