Research On Development Strategies Of HZ Overseas Study Service Company

In the tide of economic globalization,foreign and Chinese enterprises seek talents with overseas studying or working experience.Under this background,overseas study becomes an important step before employment,and this trend boosts the number of overseas students.Therefore,the overseas study service market develops rapidly and has a bright future.However,the international community is experiencing dramatic changes,and major overseas study destinations may tighten their policies on overseas study,visa and immigration.These changes make overseas study market unpredictable.As an experienced overseas study service company,HZ Company has great achievements.But after deregulation of overseas study service companies in2017,the disadvantages of HZ Company,such as lack of funds,narrow market channel and featureless products are amplified.The survival of HZ Company faces great challenge.HZ Company must cope with this crisis and consolidate its market status by formulating its development strategy.This essay systematically analyzes macro-environment of HZ Company in politics,economy,demographics,society and culture,uses five forces framework theory to analyze industrial competitive environment of HZ Company,summarizes present situation of overseas study service industry,uses EFE matrix to analyze the competences of HZ Company in coping with external environment,outlines the competence evaluation indicators of overseas study service industry,and uses IFE matrix to analyze the internal competence of HZ Company.After competence analysis,this essay uses SWOT analysis method to analyze the strength,weakness,opportunity and threat of HZ Company,description of the strategic guiding ideas and targets of HZ Company,then formulates professional innovative development strategy for HZ Company.Finally,the essay advocates guaranteeing measures for the implementation of this strategy in five fields of featured product,service,brand marketing,human resources and enterprise culture.In product innovation,the blue sea market of white-collar study tour should be explored,and featured pre-tour briefing by Shanxi foreign affair cadres should be developed;in service,as the trend of overseas students' returning and foreigners' study in China are increasing,overseas studying client service tracking should be implemented,employment and entrepreneurship guidance service for overseas returnees is a highlight,publicity and tracking service for foreign students in China should also be developed.The research puts emphasis on the development strategy designing for HZ Company;and difficulties in this research are: first,lack of uniform criteria in overseas study service industry,and this industry is always changing caused by influences from domestic and foreign political,economic and social environment,the speed of investigation cannot catch up with the development of the industry;second,the knowledge and experience of the author is limited,in the process of formulating strategy and implementing its guaranteeing measures,adjustments on these measures should be made according to real-time feedback;the probable innovation of this essay maybe the research on employment and entrepreneurship guidance service for overseas returnees and service for foreign students in China.The innovative development strategy designed by this research maybe a helpful try in changing present market status of HZ Company;however,its effects are to be verified.At present,domestic researches on overseas study service industry are limited;researches on development strategy of this industry are rare.The development strategy research on HZ Company can provide reference and for other overseas service companies,and help them find thedevelopment direction,so as to enhance the development level of this industry.