Business Strategy Of Guagndong Pearl Super Club Co.,Ltd.

Football is one of the most influential and popular sports in the world.In China,the sports is loved by many and has a massive fan base.Despite being so popular in China,the national team has never gotten any globally recognizable result,and with the repeated exposures of match fixing among the Chinese teams,it has broken the heart of many fans.The future of Chinese football has been a problem of concern to many fans,as well as the government.Since the 18 th National Congress of the Communists Party of China,with Xi Jinping being the General Secretary,the revitalization of football has been listed as an important task for the future of improvement of sports.In recent years,the central government has released many important policies and plans that will further improve the future of football in China,and football related online discussions has all been around the “Chinese Football Dream” and "Football Revolution",football enthusiasts in China are all hyped up again and believes that this is the best opportunity to make the Chinese football great again.Guangdong Pearl Super Club Co.,Ltd.,which is based on Guangdong Province,the forward position of national reform,was established in 2009 due to its participation in Pearl Super League,the first government guided and corporatized provincial professional futsal league in China.The promotion of futsal,the establishment of youth training system,the building of club brand and the combination of sports development and social capital are emphasized during its development process.Besides,relying on the overseas resource in Jiangmen City,activating the “Bringing in” and “Going out” policy,the club can not only run its business better and better,but also become more and more international.It has a very high research value and reference significance for the development of Chinese football clubs in the new era.Using the method of researching and survey procedure,this thesis summarize Guangdong Pearl Super Club Co.,Ltd.'s historic achievement,then further discuss its current circumstances and finally point out its business strategy and how to make it come true.