Operating Model Research On "Guangdong Professional Futsal Super League"

"Guangdong professional futsal super league" is called’GDF’for short. In this paper, by means of the research methods of field observation, expert interview, literature, mathematical statistics and comparative study, using knowledge of sports science, management science and economics, the author researched and analyzed the operating model of GDF. And conclusions follows:(1)operating model of GDF belongs to "business organization leading", and the management institution is "GDF co., LTD" which is a business organization.The development model of GDF evolves from bottom up amateur football league that is called "bottom-up" and it is an objective response of market supply and demand about Guangdong futsal. Market plays a fundamental role in allocation of resources. Guangdong province had a traditional football culture, strong economy and a serious of reformation happened. They are important factors that result in the emergence and development of GDF.(2) GDF co., LTD and managers in GDF compose the main management body, and institutions of company set up to follow the Premier League’s design which has a reasonable setting in management institution, a clear function division and an advanced management theory. Teams employed by GDF co., LTD with rich experience is responsible for operation work. Investor interests was guaranteed, which fully aroused the enthusiasm of participants. League have set up the structure with which, major decisions are made after full consultations.(3)Organization of competitions was standard and clear. Regulation was regional which fits the needs of regional league development, but there was still lack of planing.(4)Main products of GDF are fntsal games watched by customs. Commercial development was built up around advertisement, ticket, broadcasting right and licensed products. Business model was prominent because GDF was operated by commercial institution.(5) building GDF a brand league needs to devote funds and time, so it is unwise to profit by short-term invest.(6)GDF attached great importance to media and had a high attention in Guangdong by media report. The marketing strategy included media, regional, experience and star marketing.(7)The success operating model can summarize advanced management institution, position of regional league, standard organization of competitions, prominent business model, ripening marketing strategy and non-utility investment program, and its operating model is worth reference.