| Posters,as a kind of personality visual communication.If the posters have these features:original in conception,title vividly,advertising language concise.It will be highly visualization and artistic.Guangzhou Evergrande football grasp the principle of posters,ground-breaking approach and exquisite artwork make the sports media and fans feel amazing.The magnificent Evergrande football series posters enhance the spirit of the team,so we find that Evergrande always full of passion and correspond the posters atmosphere.On the other hand,release the poster before the game of will increase the heat,attract more Evergrande fans into the stadium,cheering for the team together.The author analyzes the series of posters of Guangzhou EvergrandeTaobao football team from the following aspects:graphic performance,communication and strategy.For this purpose,this study through text analysis,case study method and so on to summarize the advantages and disadvantages,and put forward corresponding suggestions.Through the study,in the rapid development of the Super League today,Guangzhou Evergrande team football posters in the domestic sports industry is unique,and it provide a guidance in cultural construction for other teams,but there exist less professional problems.So I suggest that the Guangzhou Evergrande team football posters should clean-up the Blowout phenomenon,improve the overall design level of posters;expand the team's official commodity market;in-depth expansion of "Internet + poster" mode of transmission.To sum up,I hoping that through the analysis of Evergrande football series poster culture,it can provide valuable reference for the development of domestic sports communication and the culture construction of others teams. |
PDF Full Text Request