Research On Online Social Behavior And Motivation Of Female Users

In recent years,with the rise of social network,the network has jumped from the mass media to a new type of interpersonal communication.Network interpersonal communication has become the main current of network communication.Social networking has become the normal state in people’s daily life.It has released people’s communication needs with the greatest degree of technical convenience and created a new pattern of interpersonal communication.In the past,the traditional concept shows us that men always connected with technology more than woman.It made women could not actively participate in the use of network in the beginning of the Internet technology importing into China.Nowadays,with the improvement of female consciousness awakening and online awareness,women began to actively participate in the Internet,especially the low access convenience of social network make them more willing and more likely to participate in.At present,with the rise of female social media,a research report named "Women in the Internet:How women affect the Internet" shows that in all mobile social networking users,women accounted for 55%.What’s more,half of the Wechat users are women.It means that the status of women in media is consisted upgrading.The Internet is no longer a symbol of the male dominated world of technology and women have gradually become the main group social networking.At the same time,the vast interaction of social media also allows women to eliminate the exchange of space distance limit and provide women a platform to express and communicate.Over the years,online social networking has not only changed the way of women’s interpersonal communication,but also profoundly affect women’s attitudes to marriage,social interaction,social gender consciousness and the awakening of the main consciousness and so on.Therefore,this article will regard women as the main object to study their motivation,communication mode,consciousness of the role and so on and then put forward the conclusion and suggestions of the existing problems of women participating in social networking.The article will be divided into four parts.The first part is an overview of the evolution and the main characteristics of social network.The second part is the analysis of communication in participation of women in social network.The third part mainly introduces three kind behaviors of women in the social network.The fourth part is embarked from the perspective of the hierarchy of needs analysis of women’s participation in social networks of multiple psychological motivation.The last part mainly expounds the major findings of the study and points out some problems existing in women using social networks of interpersonal communication.