A Study On The Motivation Of Women Entrepreneurs In Guangxi

With the further deepening of globalization and the rapid development of information technology,entrepreneurship has become an important econormic activity in many countries or regions,reflecting the economic vitality and creativity of the region.In recent years,with the vigorous advocacy of "mass entrepreneurship,innovation" by the state,more and more women in China have begun to start their own businesses.However,there are still some prejudices and prejudices against women entrepreneurship in the market economy,which makes it more difficult to improve the plight of women entrepreneurs.Focusing on female entrepreneurs in Guangxi,this paper analyses the differences in entrepreneurial motivation of female entrepreneurs with different demographic characteristics and the impact of entrepreneurial motivation on entrepreneurs'entrepreneurial attitude and behavior.Firstly,this paper combs the research status and development trend of entrepreneurship motivation at home and abroad,and analyses the shortcomings of the existing research,and puts forward that female entrepreneurs should be deeply studied to understand their internal mechanism.Secondly,this paper analyses the entrepreneurial environment and the status quo of female entrepreneurs in Guangxi,and summarizes the problems existing in entrepreneurship.Finally,through questionnaires and using exploratory factor analysis,regression analysis and other statistical methods,this paper makes an in-depth analysis of women's entrepreneurial motivation in Guangxi from the aspects of personal characteristics,entrepreneurial attitudes and behavior.The findings are as follows:(1)There are significant differences in entrepreneurial motivation among different personality traits.Women entrepreneurs of different ages,educational levels,income,marital status and working years have different entrepreneurial motivations.(2)The entrepreneurial motivation has a positive impact on the entrepreneurial performance of female entrepreneurs in Guangxi,and the choice of entrepreneurial location mainly focuses on the choice of residence.