Research On The Market Competition Strategy Of Education Direct Broadcast Platform

With the advent of the Internet era,the development speed of information technology to further improve on the basis of the original,4G network technology began to enter into the new stage of popularization.It is due to penetration of the Internet era and the era of mobile Internet,build online education platform has gained more and more attention to online education the market scale has expanded.According to the development of the Internet technology,optimize the boost to a certain extent,the transformation and upgrading of enterprises,the traditional mode of teaching has been a strong impact,to a certain extent the wisdom of education platform emerged.Educational institutions on the Internet domain name registration and the creation of broadcast,real-time broadcast the teaching of students,very special teaching mode that can realize the exchange of information and interaction within a short period of time,the department number is relatively flexible Therefore,higher education broadcast platform has received a lot of learners attention.According to the latest data show that as of the end of 2015,Chinese online broadcast platform number closer to two hundred.Educational broadcast platform live online platform but also conform to the natural increase in the number of trend increased,the market competition or online broadcast platform very intense.Hangzhou company wants to rely on in such a fierce market competition environment,it needs to be based on the main business development as the basis,further expand the platform,ensure that the actual development of the company can be further improved on the basis of the existing market.This paper uses the relevant theories of strategic management and marketing management,combined with my the Hangzhou ZhongBo Education Technology Co.company operated micro education broadcast platform market competition situation,considering the factors,system The competition strategy of education broadcast platform in the market and the implementation of security measures.This paper is divided into six parts,the main contents are as follows: firstly,research background and research significance of this paper,the content and research methods and research status at home and abroad;secondly,in an overview of relevant theories of strategic management,market marketing theory,basic overview on the analysis,mainly analyzes the Hangzhou Zhongbo education technology limited in education broadcast platform market competitionenvironment;and then analyzed in education broadcast platform competition status and problems of Hangzhou Zhongbo Education Technology Co.Ltd.the main business;finally,the formulation of Hangzhou Zhongbo Education Technology Co.Ltd.in competitive strategy and security measures of education broadcast platform market.Through this analysis,Hangzhou Zhongbo education technology limited in education live better platform competition in the market,put forward Appropriate strategies for the development of the company.