Strategy Research On The Service Of Fitness Apps Under The Background Of Mobile Internet

In recent years,with the rapid development and popularization of the Internet,traditional industries and the newly developed Internet have become fused together,causing the internet to gradually become a new requirement and trend of modern industrial development.Premier li keqiang defines this as the "Internet plus" action-plan strategy,a concept that has drawn much public attention.In the "Internet +",the sports fitness industry is one of the most affected,with more and more sports fitness Apps being developed,people can use sports fitness Apps to all sorts of things,including monitoring health data,record exercise data,get fitness guidance,communicate with other users...The combination of sports fitness and mobile Internet has caused a major shift in the way people exercise.This article will summarize sports fitness App’s service strategy,utilizing industries related to sports fitness Apps,the introduction of derivative products and services;this paper will also select four popular sports fitness Apps,using several methods,including the literature method,observation method,interview method,and comparative analysis to explore the sports fitness App’s service platform,summarize its characteristics,and provide a reference for the user to help in the selection of sports fitness Apps.In addition,this paper will also provide useful information for policy makers as it relates to this type of App.First,this article will explain the mobile Internet and sports industries,including traditional sports industry and how it is transitioning,and the importance and significance of these mobile-Internet sports fitness Apps.Secondly,it will introduce basic research regarding sports fitness App services,including growth of users,the user demand for services,sports wearable devices for the user and the effects on exercise behavior,the role of big data for exercise and sports fitness Apps and related service content.After that,it will delve into sports fitness Apps’ three main functions: interface settings,sports records,social function.It will then select four App(the current popular Codoon,Ledongli,Yodo Run,Nike + Running)for comparison analysis,and explore the functions and characteristics of their respective Apps,and as reference for user selection,it will also analyze sports fitness Apps at the beginning of the formation of product cycle.Additionally,due to apparent health applications,App development puts an emphasis on women;there is also a low utility for business models,due to problems such as incomplete data acquisition systems.Finally,through a summarization and analysis of exercise fitness Apps,the following conclusions were reached:First,we need to do a good job of supervising the platform,increase the scrutiny of fake content and copycat apps,and establish a realistic and objective evaluation system.Second,we need to better understand the needs of users,continue to serve the public,and not forget to develop a more specialized,scientific,and humanized sports fitness Apps.Thirdly,we need to improve the user experience,improve the revenue model based on advertising,and create a diversified and sustainable revenue model.Fourthly,we need to continue to have bold innovation,precise data collection,establish personalized health information databases,data optimization algorithm improvement,developing more comprehensive functionality,a more mature community,and more reliable sports fitness class Apps.