"WeChat Public,and Fitness APP" In Xi'an Fitness Club Member Relationship Management In Rthe Exploration

With the improvement of people's life quality promotion and standard,the pace of life is also more and more fast,after the basic meet the food and clothing problems,people begin to value the pursuit of spiritual and cultural enjoyment,rapid pace of life and a higher quality of life is the premise of good physical quality,only healthy body can adapt to the fast pace of modern social life and enjoy a high quality living conditions.But because of the fitness industry is the emerging industry,not only the management mode and method is not mature,single profit model,and the lack of mass sports and mass sports professional talent,so most of the fitness club's survival present situation is not ideal in our country.For now,the fitness industry has entered into China for decades,the average person is no longer a mystery.And with the growth of national income,the gym is everyone can afford.But due to a lot of money into the fitness industry,and capital operation of people don't care about the club member body quality enhancement,but only as a means of making money,so for now fitness industry is in a chaotic period.To change the current situation of the current fitness club,improve the satisfaction of the members and reduce the turnover rate.The introduction of membership management is the basis for the transition of fitness clubs to modern clubs.Member relationship management is the early 21 st century,began in China has developed rapidly,and the member relationship management theory began to produce,many software vendors at home and abroad launched a software system named member relationship management and more used in finance,insurance,telecommunications,retail and other industries.This paper takes xi 'an palsonik fitness club member relationship management present situation as the research object,USES the literature material method,interview method,questionnaire method,logical analysis and mathematical statistics five kinds of research methods,the management of the commercial fitness club,WeChat public and fitness,the application of the APP and member relationship management current situation of the basic research.Through the research to improve the fitness club member relationship management of each link to improve the club members' satisfaction and loyalty,on the basis of retaining old members as much as possible the development of new members.And We Chat number and public fitness APP is used to help the club member management own the whole process of fitness,including fitness plan exercise,diet,body state,preferences,such as data record part.The personal health information management lead to come out from the traditional management mode,improve the efficiency of the fitness club fitness,using computer,mobile phone,WeChat number and public fitness APP form a organic health management system,such as fitness data collected,timely provide data analysis,provide effective decision-making reference to coaches and members,on the premise of moderate exercise intensity,improve the effect of fitness.